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Direct Response Marketing

Jacqueline's Journal

13 May, 2009 By: Response Contributor Response This Week


DRTV agency Atomic Direct’s 30-minute show for Kreg Tool Company is recognized with a Summit International and Hermes Creative Award. Atomic also is also recognized for its “Patio” DRTV spot for System Pavers.

Vince Offer, the North American pop culture icon known as “The Shamwow Guy,” is on Canadian TV with his newest product offering, the Slap Chop. Kingstar Media introduced the DR campaign into the Canadian market. Kingstar also teams up with Balley Direct to execute its DRTV campaign for Murad’s Resurgence campaign in Canada.

Moulton Logistics Management announces the completion of its Van Nuys, Calif. fulfillment center automation. Currently, Moulton ships 50,000 packages per day from Van Nuys and has plans to utilize this strategy to double transaction capacity in the next two months.

Williams Worldwide Television (WWTV) announces the success of Total Core throughout Latin America, Europe and Australia. Launched in 2008, the product has seen positive results in geographically, culturally, economically and politically different markets.

Global Media Marketing, a supplier of infomercials and other DR vehicles, continues to grow in the economic recession and recently added clients such as Dodge, Chevrolet, Chrysler and Campbell Ewald.

ShopNBC announces an agreement with Creative Commerce to identify product development opportunities for the shopping network. Creative Commerce will leverage its global DR expertise and worldwide distribution network of product marketers to find new products for ShopNBC.

Karlin+Pimsler, an advertising creative boutique that specializes in DRTV, receives two International Summit Awards in the categories of best humor and best TV between $75,000 and $100,000 for its “Opera” spot for J.G. Wentworth. In addition, Karlin+Pimsler is tasked with creating television spots for Lippincott brands, a U.S. buyer of scrap gold and other jewelry.

DRTV agency ShadowBox Direct completes a DR campaign for Zestra Essential arousal Oils, allowing Zestra to reach consumers in a crowded and male-centric space.

John Hoeft joins Novus as its first vice president of digital strategy. Hoeft will contribute to the development of digital programs, products and services that capitalize on the value proposition offered by newspaper Web sites and other local content sites.

Turkish model and entertainment personality Ebru Salli is named the International Face of Murad Inc. for 2009 – lending her visage to advertisements and promotional materials for the international skincare line.

The Direct Marketing Association (DMA) hosts the 2009 DM Days New York Conference & Expo, June 16-18. With more than 40 sessions, workshops and roundtables, it is the place to learn about new directions in the marketing community as well as leading-edge tools and techniques from experts on the cusp of innovative marketing. Keynote speakers include Ivanka Trump, executive vice president, acquisition and development, the Trump Organization, and Mike Gamson, vice president, corporate solutions, LinkedIn.

Jennifer Marks is hired as an account manager for Avalanche Creative Services Inc.

Jennifer Marks is hired as an account manager for Avalanche Creative Services Inc.


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