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Direct Response Marketing

Jacqueline's Journal

22 Apr, 2009 By: Response Contributor Response This Week

Moulton Logistics Management’s OrderVision offers direct response marketers the ability to manage customer service operations for maximum performance and efficiency through an Internet connection. The company also announces the release of Report Writer, a Web-based reporting tool that allows DRTV and other direct marketing fulfillment clients to quickly and easily create customized reports based on real-time data.

Atomic Direct founder and CEO Doug Garnett will lead two seminars during the 2009 National Hardware Show in Las Vegas, May 5-7 at the Las Vegas Convention Center. On May 5, Garnett will lead “Tools Need TV,” and on May 6, he will lead “Building Brands on Hardware Budgets.”

Ken Dec is named the senior vice president of new business development for Mercury Media Holdings (MMH), where he will be responsible for growing MMH’s roster of clients and introducing existing clients to the agency’s full array of multi-platform, measured media solutions.

Online marketing agency NextReflex launches three new micro-sites for its direct response clients, TV Goods, TELEBrands and Turtle Wax, each of the products being supported with long- and short-form offline and online media. Specifically, the sites are for TV Goods’ “Dual Saw,” TELEBrands promotion of Windshield Wonder and Turtle Wax’s campaign for its Ice car polish product.

E+M Advertising is assigned the media planning and buying for both long- and short-form media for Turtle Wax’s new campaign for “Ice” car polish, which was introduced in 2006.

Synergixx LLC, a company that provides results-orientated campaign development and sales-driven inbound telemarketing to the direct response industry, hires Scott Swanson as vice president of development.

Mutiny Pictures, a film company specializing in online branded entertainment and Webisode production, forms a partnership with Video Army. Formed specifically for the direct response industry, the relationship allows clients to product cost-effective, high-end content which is then distributed across the Internet for top placement on search engines and social networking sits.

Fisher Communications Inc. will deploy Backchannelmedia’s Clickable TV technology, which will enable viewers to interact with TV ads and programs, bookmarking interesting content and advertisers’ offers so they can review the information when and where they want.

John Kelly returns to QVC as vice president of home merchandising, in charge of electronics, wellness, cooking and dining. Also, Rosetta Gyimesi joins QVC as vice president of application services.

Onyx Productions changes its name to Onyx Productions Direct Inc. to better reflect its strength, experience and production expertise in DRTV advertising and marketing. Onyx also announces a partnership with The Hamilton Collection, a subsidiary of The Bradford Exchange, to create and product a two-minute TV commercial for a new line of Dale Earnhardt, Jr. motorcycle collectibles.

Target Worldwide, a full-service bilingual (English and Spanish) agency, was selected by Cinergy Health to produce its first half-hour infomercial for nationwide TV distribution.

Google Inc. announces the beta launch of Google TV Ads Online, a feature that lets advertisers place ads in commercial breaks of TV programs watched online.

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