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Direct Response Marketing

Jacqueline's Journal

8 Apr, 2009 By: Response Contributor Response This Week


First-quarter 2009 has been a record breaking time for ION Television, with double-digit growth in primetime viewership among households as well as in the key “adults 25-54” demo. Primetime delivery for households was up 26 percent, while “adults 25-54” rose 44 percent, year over year.

FedEx SmartPost, a wholly owned subsidiary of FedEx Ground, has expanded into Canada for U.S. shippers by using the residential delivery capabilities of the Canada Post Corp.

Hawthorne Direct names Tina Egli to media account coordinator, where she will support campaigns of clients in the nonprofit and integrated treatment centers.

Experian Marketing Services appoints Jeff Lundal as its new vice president of sales. Lundal, who most recently served as senior vice president of Global Sales at Responsys, will lead a team of consultative sales professionals dedicated to the data management group of Experian, which includes Experian, CheetahMail, digital advertising, list processing, customer data integration and database services.

Sydney Chmiel is promoted to regional director for the southern locations of Global Contact Services (GCS), a provider of integrated customer care and back office processing solutions for companies in the United States.

Travel company Expedia.com has launched a search for a new agency to manage its U.S. advertising communications. Currently Expedia.com works with communications agencies Doner, an advertising agency, and TargetCast TCM, a media agency.

After 118 years, JWT is closing its Chicago office, which currently has 50 employees. The WPP-owned agency decided to invest more resources in its Atlanta and Toronto offices rather than rebuild the Chicago office that was hard-hit by the loss of Kraft Foods as a client in 2007.

Smith-Harmon Inc., am E-mail marketing strategy and creative services agency, hires Thomas Westcott as its CTO in the wake of re-launching Smith-Harmon.com, which now includes a resource center and newsroom full of research and articles.

A stretch of road in Warwick, R.I. is now called Ginsu Way in honor of the man whose TV commercial turned a serrated knife into a pop icon.

Merz Pharmaceuticals launches a new advertising campaign for its flagship and category-leading scar therapy product, Mederma. The new “Anthem” campaign focuses on conveying the key brand promises of empowerment and increased confidence and incorporates the tearing up or tossing away of old photos to illustrate that with Mederma, users can move beyond self-consciousness.

Mutiny Pictures, a film company specializing in online branded entertainment and Webisode production, partners with “Project Runway” alum Vincent Libretti, putting him in charge of creative input on content wile Mutiny focuses on production and sponsorship opportunities with major brands.

GMI (Global Market Insite Inc.), a provider to the global online research industry, appoints Sean O’Neill, Joel Rosenberger and Dave Sampson in three core leadership positions to strengthen the company’s recently launched GMI X. O’Neill will serve as vice president of product and program management; Rosenberger will serve as vice president of engineering; and Sampson as vice president of demand generation and customer experience.


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