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Direct Response Marketing

Jacqueline's Journal

25 Mar, 2009 By: Response Contributor Response This Week


Thane Direct launches MejorCompraTV (Better Buy TV), a full-service distribution subsidiary serving Mexico, and has named DRTV executive Julen Garritz as managing director of the operation. MejorCompraTV will make its official debut in early April.

Yahoo! names Elisa Steele, former vice president at NetApp, as its new CMO, filling the position for the first time in two years. Steele will be responsible for Yahoo!’s brand, global marketing strategy and marketing functions, including brand and audience marketing, corporate communications, insights, policy and privacy, community affairs and related central teams.

Gen2Media Corp., a fully integrated digital media, technology and marketing company, appoints former A&E and NBC senior executive Michael Mohamad as executive vice president and digital media veteran Alan De Leon as senior vice president of interactive. The company also announces a license and joint venture agreement with Regent Communications Inc. to create, develop and manage an ad-supported online TV channel for each of Regent’s 60 U.S.-based radio station Web sites. Finally, Gen2Media announces the first three episodes of “Hip Hop 360” are premiering on Xbox LIVE.

Active Marketing Group (AMG), a division of Active Network, promotes Greg Sonzogni to vice president/general manager of sampling and promotions. Sonzogni previously oversaw AMG’s Denver office and led the health club division for AMG.

The PRSA Foundation, an independent foundation that supports scholarships, research and initiatives to build greater understand of public relations, appoints 11 trustees and five officers who will lead the organization in 2009, as well as six industry leaders who will serve as honorary trustees.

eWayDirect, an online marketing service provider, acquires The Catamount Group of Bethel, Conn. The Catamount Group – which has been offering eWayDirect’s E-mail, Web site re-engagement, social networking, widget and search marketing products and services – focuses on helping companies acquire new customers along with generating revenue from its client base.

Listen Up Espanol, a U.S. Hispanic call center specializing in DRTV campaigns, has expanded its facility in Hermosillo, Mexico, to 500 seats due to its exponential growth in the past year. Originally employing 30 agents, it can now accommodate more than 900 agents and is open 24 hours a day, seven days a week.

d.trio marketing group introduces its newest division, dsign Creative, introduced to fulfill the growth demand for creative work and specializes in strategic marketing including everything from logo development and brand identity to advertising and electronic media.

iMarketing Ltd., a full-service online marketing agency, expands its New York City office with a larger space and additional staff, to better accommodate a growing number of clients in the region. Mike Jacobs, the agency’s chief services officer, will continue to lead the New York City team, which also recently added John Perdoni as senior manager of affiliate marketing.

Digital media system specialist ioko successfully completes a lab trial with the Edgeware Web TV server, part of ioko’s assessment of catching and serving technologies for a range of new Web video distribution services.

iKnowtion, a marketing and analytics consulting firm that helps Fortune 1000 companies optimize the impact of marketing expenditures, promotes Marcy Riordan and Mike McGuirk to partner.

MiresBall, a brand design firm, names Erika Elmuts director of strategic services. Elmuts will lead the firm’s brand development for the firm, bringing to the position more than 12 years of experience in marketing and brand strategy with consumer, technology and Internet companies.


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