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Direct Response Marketing

Jacqueline's Journal

18 Mar, 2009 By: Response Contributor Response This Week


Live Chat, the new online customer support service from Moulton Logistics Management, helps DRTV and other direct response marketers increase online sales and improve customer retention by providing customers with the ability to chat live online and on-demand with trained customer service agents.

Clash-Media, a proactive online lead generation specialist, launches a new form of promotions and advertising that matches companies with relevant candidates for special offers, such as money-off or buy-one-get-one-free coupons. These campaigns enable retailers to build relationships with consumers through on-going promotions and rewards for repeat customers, while collecting consumer intelligence.

Robinson Radio signs with Progressive Loan Assistance to launch a short-form DR radio campaign. The campaign targets consumers who are having trouble with payday loan debt and consumers will be able to speak to counselors live or visit RealPayDayLoanHelp.com. The radio campaign will serve as a testing mechanism before the company launches a national TV campaign with Skystorm Productions in May.

Andrew Gordon, president of Direct Impact Group, will address the significant media opportunities this economy presents in an ERA-sponsored Webinar entitled, “Optimizing Your DRTV During a Downturn: The Ultimate DRTV Stimulus Package,” Thursday, March 19, from 2:30-3:30 p.m. EST.

Rich Abend is promoted to vice president of integrated marketing sales at Active Marketing Group, a division of Active Network. Also, David Irish is promoted to the position of vice president of sampling and promotional sales.

Through Newton Media, time on KTAQ, TV 47 in Dallas, is now available to paid programmers. Newton Media began working with KTAQ in 2008 and as of March, will represent the station’s paid programming inventory.

Smith-Harmon Inc., an E-mail marketing strategy and creative services agency, has designed its Web site to accommodate its growing library of industry resources, along with homepage listing of the latest posts on the company’s blogs and a newsroom with the latest press releases. The company also releases the Retail Welcome E-mail Benchmark Study, a look at E-mail trends and best practices among the nation’s top retailers.

At the 26th REGGIE Gala Awards, the Promotion Marketing Association (PMA) names Kraft Foods Global Inc.’s Oreo Double Stuf Racing League marketing campaign as the winner of the 2009 SUPER REGGIE, the highest honor in integrated marketing. The Oreo DSRL campaign was a multiple agency effort by Draftfcb, Razorfish, Digitas, MediaVest, IMG and Weber Shandwick.

Jim Glaser joins Leon Henry Inc. as account executive. Glaser has more than 10 years of direct marketing experience, including list, insert and online media management and brokerage.

David Dowhan, senior vice president, online markets, of eBureau LLC, will moderate a panel discussion concerning predictive scoring and how it is changing the rules of the game in the performance marketing arena at the OMMA Global Hollywood Conference & Expo, March 23, at Renaissance Hollywood Hotel, Hollywood. The conference, staged by MediaPost, focuses on issues related to performance marketing, online lead generation and interactive marketing.

Dream Team Direct is completes its inaugural DMA-SC area chapter seminar, which was hosted on March 9 in Santa Ana, Calif. Expert Dream Team marketing partners spoke on the dos and don’ts of list brokerage and management, fulfillment, legal claims and campaign management to DR marketers looking to learn more about how to market their product successfully in the multi-channel DR world.

Plan Canada launches a new long-form direct response television campaign, created by Northern Lights Direct Response, which also handled the media buy. Hosted by journalist and seven-year Plan sponsor Lisa LaFlamme, the 30-minute commercial is called “A Plan for the Children.”


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