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Direct Response Marketing

Jacqueline's Journal

18 Feb, 2009 By: Response Contributor Response This Week

ShadowBox Direct announces the completion of a short-form DRTV campaign for AAA Auto Insurance. AAA is promoting its emergency road services and maps along with auto insurance and other products in the spot, completed by ShadowBox, a division of ShadowBox Pictures.

Hawthorne Direct receives acknowledgement from the 2008 ASTRID Awards, the 18th annual international competition honoring excellence in design communications, for the short-form DRTV commercial created and produced for ActivStyle.

J.D. Power and Associates partners with Compete, a TNS Media company, to develop products based on market intelligence gathered on the online automotive shopping and buying process. The design will offer auto marketers and their agencies and publishers intelligence about consumers and their automotive shopping habits, based solely on purchases, not consumers browsing Web sites. 

Dream Team Direct partners with Omni Direct Inc., a Miami-based Hispanic direct response agency and consulting firm, as a marketing partner.

GSI Commerce Inc. announces net revenues were up 29 percent to $966.9 million from fiscal 2007 to fiscal 2008.

Carat hires Theresa LaMontagne as senior vice president of data analytics and insights. LaMontagne – who previously held positions at Yahoo!, BBDO/OMD and Simmons Market Research – will work on building out Carat’s insight, analytics and measurement capabilities by bringing together behavioral data with consumer research.

WGN’s paid programming will now be represented by Tower Media, a direct response agency specializing in long-form, short-form and episodic media and based in Chicago.

Days Inn invests in Ping Mobile text message marketing. Pink-Wizard’s Web Portal allows the hotel to send text messages to specific guests offering daily specials, customizing the messages to the needs of each individual.

Martopia, a growth catalyst firm that provides a blend of marketing, public relations and interactive expertise, names Aaron Adams marketing copywriter. Adams has seven years experience in copywriting and video producer to Martopia.

Smith-Harmon Inc., an E-mail marketing strategy and creative services agency, and Recreational Equipment Inc. (REI) are winners of the E-mail Experience Council’s People’s Choice Award: Best in E-mail for their work together on REI’s new member welcomes series.

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