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Direct Response Marketing

Jacqueline's Journal

11 Feb, 2009 By: Response Contributor Response This Week


Hawthorne Direct moves its West Coast office to Hollywood Center Studios in Los Angeles to provide office space for a growing staff. The office will be used by account management, creative and media staff.

Jordan Whitney Inc. names President Barack Obama’s November 2008 political campaign infomercial the Infomercial of the Year in its 15th Annual Greensheet Awards of Excellence. Seen by more than 30 million viewers across the country, the presentation provided some positive headlines for the soon-to-be-elected Obama and was the talk of the day on news and talk shows.

The House of Representatives voted for a delay in the national switch to digital broadcasting until June 12, and President Obama has indicated he will sign the legislature, which passed unanimously last week in the Senate. It is unclear at this time how many networks will choose to switch on the original date, Feb. 17, and how many will wait until the summer.

Starbucks hires Draftfcb to assist with direct marketing, loyalty and CRM efforts. The work will focus on the card-based CRM program, Starbucks Card Rewards, which the chain launched last spring and its upgrade, Starbucks Gold Rewards, which launched in October.

J.D. Power and Associates will present data examining the impact of blogs and Web media on the consumer automotive shopping process at 9 a.m. on Feb. 12 as part of the Chicago Auto Show. The company also released a study of blogs and discussion boards that indicate consumer conversations are shifting from simple discussion and debate of environmental sustainability topics to personal action to create change.

Horizon Media announces that GEICO is the first-ever NBA All-Star Weekend sponsor for a special game of H.O.R.S.E. on Feb. 14, following TNT’s “Inside the NBA.” The NBA players will compete in a game of G.E.I.C.O., otherwise known as H.O.R.S.E.

DR marketing agency fmi direct hires Wendy Bradley as director of marketing and Roseanne Capaccio as project manager.

Connextions Inc. – a technology driven business process outsourcing firm serving health insurance plans and commercial enterprises – selects Steven G. Auerbach as president. Auerbach brings more than 18 years of experience including his recent position as executive vice president of provider/member operations at UnitedHealth Group.

Time Warner Cable Inc. lays off 1,250 people in the face of slowing growth. The company reported a net loss of $8.16 billion in the fourth-quarter 2008.

Big Fuel hires Holly Pavlika as its executive creative director to develop consumer engagement programs that take brands from content to commerce. Pavlika has developed campaigns for brands like Xerox, Kraft, Crown Royal, Bloomberg Radio, SunTrust and Rite Aid.

Gray Partners opens its corporate headquarters at 75 Arlington St., Suite 500, in Boston. The full-service ad agency also welcomes new partners and the launch of its new Web site: Reagan Gray, president, is directing all account services from the Boston office; Karen Albreksten, creative strategist partner; and Jon Patsavos, partner director of business development.

AnswerNet, a telemessaging firm and a provider of inbound, outbound and E-bound contact center services, has doubled its staff of French-speaking call center agents in response to increasing client demand.


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