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Direct Response Marketing

Jacqueline's Journal

4 Feb, 2009 By: Response Contributor Response This Week


1Moulton Logistics Management, provider of technology-enabled outsourced fulfillment services, highlights its DRTV Dashboard as a way for direct response marketers to access real-time analytics. A part of the company’s integrated Web-based campaign management and decision support platform, the DRTV Dashboard provides an array of analytics tools and real-time data feeds that allows marketers to generate a comprehensive snapshot of current campaign performance through customized reports on every aspect of the campaign.

Robinson Radio and OTAir join forces to provide the DRTV industry with the resources of the two companies’ combined radio/mobile campaign. The alliance will converge mobile, online and direct response radio platforms. Consumers can text message for instant purchasing, to secure mobile coupons or be linked to Web sites or toll-free inbound call centers.

Infomercial Monitoring Service Inc. (IMS) is offering a free trial period for IMSTVOnline.com through the month of February. The new Web site, an interactive resource for the direct response television industry, helps marketers fine-tune their planning and budgets for the first quarter of 2009, which is traditionally the biggest quarter for advertising expenditure and DR product sales.

GSI Commerce Inc. and Innotrac Corp., a provider of E-commerce fulfillment and customer care services, have mutually agreed to terminate their merger based on current prevailing market valuations. Neither party has any financial obligation to the other as a result of the termination.

Direct Success celebrates 10 years as a constant and profitable growing company. Direct Success started as consultancy for direct marketing and mail order and today offers services to successfully enter new markets and to expand and optimize current businesses through consulting; marketing analysis; design and copy; list and media planning; data processing and scoring; competitor surveys; public relations; and workshops and training.

Clash-Media, a global digital marketing specialist, is working with the U.S. Military to recruit new and experienced service men and women through Clash-Media’s flexible online lead generation, which generates 10,000 new leads for recruits each month to the Army, Navy, Air Force, Marines, Coast Guard and National Guard.

Comprehensive Care Corp. acquires Core Corporate Consulting Group Inc.’s stock. Core is a company specializing in the healthcare sector and its wholly owned subsidiary, Direct Ventures International Inc., is a national leader in product sourcing and the direct response market.

Media holding company WPP Group and Web analytics solutions provider Omniture enter a partnership which includes WPP making a $25 million investment in Omniture and integrating many of WPP’s marketing technologies and information products into Omniture’s platform. The companies will collaborate on technology development, on sharing data and information and consulting services.

The Walt Disney Co.’s television division is cutting 400 jobs, 6 percent of its work force, across all levels and in the Disney/ABC television group – ABC network, ABC Studios, Disney Channel, SOAPnet and ABC Family. The cuts include 200 layoffs and another 200 positions will not be filled in a staff of 6,500 to 7,000 people.

Connextions Inc. selects Steven G. Auerbach as president for the company’s 2,500 employees in Florida, North Carolina and Indiana. Auerbach brings more than 28 years of experience to the position, having served in various executive positions for major health plans, most recently as executive vice president of provider/member operations at UnitedHealth group.

Ringleader Digital, a mobile third-party ad-serving network, hires Rachel Walkden as the senior vice president of product management and operations. Walkden brings focused expertise in wireless and digital advertising and most recently was the vice president of global operations at Operative Media Inc.

SIMPLE WAVE LLC, a provider of innovative consumer products, launches a new product called the “CaliBowl,” a line designed with a lip around the top of the bowl and formed at an angle to push the food onto your utensils.


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