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Direct Response Marketing

Jacqueline's Journal

28 Jan, 2009 By: Response Contributor


Euro RSCG Edge, a digital and direct response agency, hires marketing expert Greg Johnson as president. Joining the agency from one of its client companies, Johnson will spearhead efforts to significantly enhance the level of strategic thinking Edge provides across its wide range of DR offerings and will work with management across all six of the agency’s offices.

Sarah Scherer joins the marketing and business development team of Imagine Fulfillment Services (IFS). Scherer will focus on expanding the IFS brand name in DRTV and other vertical markets.

Buck Robinson, president and CEO of Robinson Radio, and Chris Homer, president of Knockout Strategies, announce that the two DR radio agencies have teamed up to create a one-stop, full-service resource for both short- and long-form direct response radio marketing. The alliance allows clients to receive a fully designed and executed direct response radio campaign that can encompass short- and long-form advertising development, production and media buying.

DRTV agency ShadowBox Direct announces the successful completion of a short-form direct response television campaign for Boston Medical Group, an alliance of clinics around the world which share information regarding research and treatment methods for men’s health and sexual issues.

Cyber City Teleservices (CCT) wins the Best Community Spirit in the World Gold Award, presented by Contact Center World. The honor was received during a gala awards ceremony capping the three-day Contact Center World convention held in Las Vegas.

Core Corporate Consulting Group Inc., a company in the healthcare sector, acquires Direct Ventures International Inc., a national company for product sourcing and direct response marketing. Direct Ventures will remain a wholly owned subsidiary of Core Corporate.

Bigmouthmedia appoints Ian McCaig to the company’s board. Joining Europe’s largest independent digital marketing agency, the lastminute.com CEO brings a wealth of client side international business experience.

Ogilvy & Mather’s global CEO Miles Young breaks up the co-CEO structure of the North American operation by moving co-CEO Bill Gray to a senior account-management role and promoting John Siefert to run operations in the region.

Microsoft will lay off 5,000 employees in the next 18 months, including 1,400 jobs last week following disappointing second quarter results. While revenue of $16.63 billion was up 2 percent for the quarter, operating income was down 8 percent and net income decreased 11 percent.

Epsilon’s former marketing technology group COO and president, Bryan Kennedy, is promoted to president and CEO. Kennedy replaces Michael Iaccarino, who left the marketing firm Jan. 13.

LendingTree LLC, the online lending exchange, re-launched its flagship site of LendingTree.com in fourth-quarter 2008, driven by the Enterprise Edition of Alterian Content Management platform, Alterian’s leading Web content management solution. The organization is utilizing the solution to manage, adapt and grow its online marketplace. 

Estimates for the fourth quarter reveal that ShopNBC made $142 million in revenue, a 35-percent decrease compared with revenues of $218 million in the same quarter of 2007. Based on these results, the company made about $565 million in 2008, a decrease of 28 percent from the year before.


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