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Direct Response Marketing

Jacqueline's Journal

21 Jan, 2009 By: Response Contributor Response This Week


Carol Bartz, former CEO of software firm Autodesk Inc., is named CEO of Yahoo!. Bartz will replace Jerry Yang, who announced his resignation in November.

Kevin Martin, chairman of the Federal Communications Commission, resigns from the agency Tuesday to join the Aspen Institute in Washington as a senior fellow for the institution’s communications and society program. President Barack Obama nominated Julius Genachowski, former FCC official during the Clinton administration, to replace Martin – the chairman since 2005 who criticized high cable rates and advocated more stringent decency standards.

DRTV agency Atomic Direct completes its 10th year of operation with a stream of new half-hour, short-form and POP work as well as initiating its new consulting business with major message strategy projects for Silicon Valley firms. Atomic is also releasing a proprietary tool for evaluating quality of brand DRTV campaigns – “Six Degrees of Brand DRTV.”

The Toronto Humane Society is urging people to help animals in need with a short-form DRTV campaign created by Northern Lights Direct Response. The campaign is hosted by actor Bruce Gray and asks viewers to call the Society’s 800 number or visit www.supportanimalsnow.com.

DR software giant InfoTech’s Minot Technology Center signs its first contract with Raytheon Missile Systems of Tucson, Ariz., to develop software for a weapons system Captive Flight Data Recorder (CFDR). The CFDR allows onboard missile signal data recording, and is a new unique capability provided to the U.S. Air Force for the Flight Test Community.

Zenith Media wins a $70 million media planning and media buying account from Jenny Craig.

Motivational Fulfillment & Logistics Services (MFLS), a company that provides fulfillment and distribution to the DR and retail industries, hires Tony Altman as vice president, operations and general counsel. Previously, Altman was a partner at Altman & Ray, a civil litigation firm specializing in insurance and tort litigation.

Univision Communications Inc., the nation’s largest Spanish-language media company, has been renamed Univision Interactive Media, and Kevin Conroy, former executive vice president of AOL, will be the president of the division.

ValueVision Media Inc. will cut 11 percent of its workforce, or about 60 jobs. The company, which operates ShopNBC, has laid off more than one in four salaried employees since May 2007.

Jewelry Television began a new round of layoffs as a result of poor holiday sales and a weak economy. At one point, Jewelry Television employed 2,000 workers and was down to 1,300 workers until the announcement of more layoffs a few weeks ago.

Vertis Communications, provider of targeted print advertising and direct marketing solutions to American retail and consumer services companies, promotes Jeff Pritchett to vice president, finance and treasurer.

Lyndsay Menzies is appointed COO of bigmouthmedia. Taking control of the agency’s 10 international territories, Menzies – previously managing director of bigmouthmedia UK – will be responsible for driving the company’s integration and oversee an expansion of operations following bigmouthmedia’s planned 2009 growth.


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