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Direct Response Marketing

Jacqueline's Journal

14 Jan, 2009 By: Response Contributor Response This Week


Shelly Palmer – managing director of Advanced Media Ventures group LLC and host of MediaBytes, a daily online show featuring technology, media and entertainment news – will host Get Digital, a one-day course for reinventing yourself and your career for the 21st century economy, on January 29 in New York. The course will provide practical guidelines, ideas and techniques to help you become more competitive and make more money in the digital age on both a person and business level. For more information, visit www.shellypalmermedia.com.

Infomercial Monitoring Service Inc. (IMS) launches IMSTVOnline.com, an interactive resource for the DRTV industry. The new online tool enables television marketers to make decisions based on a database of accurate and current information, including weekly reports on top infomercial airings and expenditures, historical trends, production reviews and full-form video of paid programming.

Litle & Co., a payment processing solution for direct-to-consumer commerce, teams up with Accertify to provide its customers with additional credit card fraud prevention solutions. Accertify’s Interceptas platform is available for integration with Litle’s payments platform, giving customers greater flexibility in preventing and managing credit card fraud.

Inter/Media Advertising and Inter/Image Productions wins three 2008 MarCom Awards from the Association of Marketing and Communication Professionals (AMCP), honoring the outstanding achievement and service to the communications profession. The TV spots that won the accolades include a Gold for “Right Now,” for Marinello Schools of Beauty; a Gold for “Hard To Reach,” for Skinfinity Lotion Applicator; and an Honorable Mention for “Hit To Get Fit,” for StrikeTrainer portable workout product.

DRTV agency Atomic Direct receives a Davey Award – the honor is given for creativity in work from the best small firms, agencies and companies worldwide – for its multi-product infomercial campaign for Professional Tool Manufacturing. This innovative 30-minute infomercial premiered September 2007 and features the Work Sharp, the Drill Doctor and the Ratcheting Hex Wrench.

Horizon Media announces a campaign for GEICO as the first ever-presenting title sponsor of the National Geographic Channel’s series “Dangerous Encounters with Brady Barr,” and “Wild!” The multi-platform program will include a series of PSAs and vignettes, branded content across NGC’s digital platforms, a National Geographic Magazine customized branded insert in the March 2009 “Guide to America’s Zoos” issue, and a live event hosted by Dr. Brady Barr.

The Direct Marketing Association (DMA) released its first-ever “Future of Direct Marketing” report. The report provides insights into what leaders in the DR community think about the short- and long-term future of the industry and includes 35 leaders from an array of verticals and channels.

Mindpix signs an agreement with Clearvision Productions Inc. to bring relevant direct marketing and media that Mindpix management believes will have a significant impact on the UltraFlex infomercial launch and retail and international sales. The agreement includes the assignment of celebrity spokespersons Mario Lopez and Forbes Riley for the nationwide UltraFlex infomercial launch Jan. 10.

Travelscream, a provider of content distribution and social media marketing tools for the travel industry, appoints Jonathan Spitz as vice president of business development, managing the company’s expansion from its New York office. Spitz has more than 20 years travel and hospitality marketing experience, including his former positions as vice president-director of marketing at Shermans Travel Media and director of marketing for Travel Savvy.

Anne Belec, director-global marketing at Ford Motor Co., is leaving the company after 24 years to pursue other interests. A successor has not been named.

Better Homes and Gardens Real Estate LLC launches Premier Selection, the company’s newest brand extension specifically designed to connect buyers, sellers and real estate sales professionals with properties in the upper-tier real estate market. The company will provide training and support to agents for better servicing consumers in this market.

Greater Than One Inc. (GTO), an independent digital agency, is awarded eight World Wide Web Health Awards, which recognize the best health-related, online content for consumers and professionals.


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