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Direct Response Marketing

Jacqueline's Journal

23 Dec, 2008 By: Response Contributor Response This Week

REVShare promotes Gail Gessert to vice president of marketing and communications. Gessert is responsible for implementing brand positioning and target messaging to national and local ad agencies.

Fox Broadcasting Company (FOX) and WorldLink have entered into an exclusive advertising sales representation agreement. WorldLink will oversee all infomercial and direct response sales for FOX’s two-hour Saturday morning program block “Weekend Marketplace,” which begins Jan. 3, from 10 a.m.-noon on most of FOX’s 200-plus affiliates.

Full Perspective Services Inc. (FP) announces certified compliance with the Payment Card Industry (PCI) Data Security Standard, reducing overall risk associated with payment card processing and ensuring a more resilient infrastructure. PCI Data Security Standard requires merchants and service providers that store, process or transmit customer credit card data to adopt aggressive security controls and processes to ensure data integrity.

DMW Worldwide LLC announces the hiring of Katrina Zubey to its decision support as junior data analyst. Zubey will work on fulfillment processing, reporting and ad-hoc analysis projects.

FitnessWorx LLC releases KettleWorx, the first kettlebell fitness program that provides the comprehensive instruction that experts say is essential for new kettlebell users. KettleWorx includes more than 12 hours of personal training, 36 unique workouts and instruction in nearly 200 kettlebell exercises.

NAPL has added Business-to-Business Market Research to its array of market services. The new research focuses on three primary areas: new product development, sales and forecasts, and corporate imaging/branding.

Clash-Media secures $2.5 million of funding from MMC Ventures, which has provided Clash with growth capital since June 2007. The additional funds will support Clash-Media’s European expansion, as it adds offices in France, Spain and Italy to its already United Kingdom, Scandinavian, German and United States operations.

Civolution, a spinoff from Philips and a technology and services provider for identifying, managing and monetizing media content, announces record revenue growth rate in its Teletrax service arm. The media intelligence and broadcast verification service Teletrax witnessed strong interest in its service during the second half of 2008 and signed a number of new contracts to deliver a more than 40 percent year-on-year growth for 2008.

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