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Direct Response Marketing

Jacqueline's Journal

10 Dec, 2008 By: Response Contributor Response This Week


Jennie Huynh joins the marketing and business development team of Imagine Fulfillment Services (IFS). Huynh will focus on continuing to expand IFS’ direct response division and help market the multi-faceted fulfillment company.

Jeff Williams is promoted to director, decision support for DMW Worldwide LLC. Williams joined DMW in October 2006 as a senior marketing analyst, after working in the U.S. card customer acquisitions unit of Capital One Financial and prior to that, as an engineer at Lockheed Martin Corp.

Columbus Media International, an independent international creative media planning and buying company and the international arm of Horizon Media, has signed new member agencies in Mexico, Venezuela, Argentina, Uruguay, Puerto Rico and Brazil – now totaling 24 partner agencies covering 56 markets. Further expansion is planned in Latin America over the next three-to-five months.

Big Fuel, the consumer engagement agency, launches ContenttoCommerce.TV, an interactive video think tank developed to create a community conversation between brands and consumers through an open, honest exchange. The site is an aggregation of market voices and consumer opinions that helps to answer the question of what consumers want.

D. trio marketing group hires Patrick White as national sales director. White, with a strong printing and production background, will head the new Chicago satellite office to further business development in the Midwest market while building a network of relationships nationally.

Northern Lights Direct Response hires Elizabeth Lim as media buyer/planner. Lim brings several years experience, including strategy and analytics, with past clients including Dell, ING and CHIP Home Income Plan.

Valcom Inc. a media technology, facilities and content television programming and related services, announces a Letter of Intent for the merger with America’s Auction Network (AANTV), one of four acquisitions in several months. AANTV is one of the world’s largest independent auction houses an done of the fastest growing shopping networks, available in more than 40 million U.S. households.

Clash-Media, a global digital marketing specialist, announces that it now generates more than 1.3 million fresh and targeted consumer sales leads every month via Online Lead Generation campaigns. The company has more than 100 live digital campaigns and works with organizations such as SC Johnson, Charles Schwab, the U.S. Army and Samsung.

Direct Response Partners, a provider of call centers to the DR industry, launches its new Web site, www.directreponsepartners.com. The Web site is a free service for marketing professionals that allows users to narrow down their search of call centers by connecting call centers with users’ campaign profiles and conducting free Requests for Information (RFI).

Williams Worldwide Television (WWTV) hires Marc McVey as director of international sales, in charge of distributors in Latin America and Asia as well as evaluating current sales growth and market influences across the global markets. Prior to joining WWTV, McVey developed sales strategies while working with brands such as SpaceBag and FoodSaver. 

Ideavillage partners with STG Media Corp. to launch Slim Shots into the 30,000 convenient stores within 90 days of the launch. The blitz of the weight-loss product will continue until its in 14,000 stores nationwide.


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