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Direct Response Marketing

Jacqueline's Journal

3 Dec, 2008 By: Response Contributor Response This Week


Jim Paull, an advertising media systems specialist and marketing consultant, joins COREMedia Systems Inc., as president and COO. Carl Langrock, who has been president and COO since 2004, has resigned to pursue other interests.

Cannella Response Television has promoted Christi Anderson to media consultant from media assistant. Anderson joined Cannella in October of 2007 from Harley-Davidson Motor Company, where she was marketing coordinator.

Moxie Interactive, a division of Zenith Media Services, welcome Paul Santello, Brian Mathena and Sara Francis to the Los Angeles office as senior vice president, group communications director; vice president, group media director; and vice president, group account director.

Hallmark Channel and Google announce an agreement in which advertisers will now be able to reach viewers by using Google TV Ads platform to place ads on both Hallmark Channel and Hallmark Movie Channel, while receiving viewership data and having the ability to make real-time adjustments to their campaigns.

Outdoor apparel retailer Cloudveil is turning to the edo Marketing Platform to help drive customers to its online storefront, www.cloudveil.com, through Prewards campaigns. Prewards offer advantages over traditional coupons by eliminating production, printing and shipping costs.

EDS, an HP company, and Guthy-Renker, announce a four-year, $531 million contract extension and expansion to their current 13-year relationship. The new agreement for consumer direct business process outsourcing (BPO) services supports Guthy-Renker’s growing customer base in the United States, Canada, Australia, New Zealand and other international territories.

Smith-Harmon Inc., an E-mail marketing strategy and creative services agency, appoints Chad White as its research director. Prior to joining the company, White was the director of retail insights and editor-at-large at the E-mail Experience Council.

YouIntern.com 2.0, an online community of college students and employers specifically focused on the advertising and marketing industry, launches as a place where students can review internships and employers can post them.

The Concept Farm teams up with the American Heart Association to create a campaign to make consumers aware of the signs of a stroke and encourage them to call 9-1-1 immediately.

Marketing agency Robinson & Maites promotes Ryan Jarol from account director to vice president. The promotion recognizes his growth of the agency’s FedEx business as well as his role managing the agency’s digital marketing group.


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