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Direct Response Marketing

Jacqueline's Journal

19 Nov, 2008 By: Response Contributor Response This Week

The U.S. Local Business Association (USLBA) selects Koeppel Direct Inc. for the 2008 Dallas Award in the Advertising Agencies category. The award recognizes businesses that have achieved exceptional marketing success in their local community and business category through service to their customers and community.

The Sylmark Group selects Robinson Radio to handle the direct response radio campaign for the Ionic Pro Turbo air purifier for Envion LLC, a home environment consumer products company. Launching Dec. 1, the Ionic Pro Turbo DR radio campaign consists of a package of 60-second radio spots, which will feature live reads by targeted radio network on-air personalities. 

GSI Commerce Inc. extends its E-commerce agreement with Levi Strauss & Co. through 2015 (the agreement began in 2005). GSI will continue to provide Levi’s brand online store with a full-service, integrated solution including E-commerce technology, order management, customer care and fulfillment.

Horizon Media is launching a holiday media campaign for Livescribe’s smartpen to continue the product launch that began earlier this year for the back-to-school period. The new Pulse smartpen records and links audio to handwriting.

The Advertising Council is now utilizing Backchannelmedia’s TV-to-Internet Click Through technology to help connect viewing audiences to more information about the organization’s public service campaigns including Obesity Prevention, Inspiring Invention, Adoption and Autism Awareness. 

DRTV production company ShadowBox Direct has completed its third DRTV spot for household product manufacturer Church & Dwight.

Dell’s vice president of global marketing, Casey Jones, steps down after a two-year stint, but will remain an adviser to the marketing leadership.

QVC home-shopping television channel plans to eliminate 700 jobs to reduce costs as its business is slow. The cuts include 10 jobs at a distribution facility in Rocky Mount, N.C., and will eventually phase out its operations at the West Chester, Pa. distribution center and switch customer service to a work-from-home model.

ION Media Networks Inc. reports show cash flow for the third quarter decreased by 87 percent to $2.8 million from $21.5 million in the same quarter in 2007. The cash flow for the nine months ending Sept. 30 decreased 72 percent to $19.8 million from $69.7 million in the first nine months of 2007, reflecting decreases in net revenues and the increases in the company’s investments in programming, staffing, research and development and new initiatives needed to revitalize the TV network.

Consumer engagement agency Big Fuel will work with IKeepSafe and The Department of Justice on a PSA campaign to promote parental involvement in online safety. The PSA, which hits national airwaves this month, is a call-to-action for parents to visit and take an active role in protecting children on the Internet.

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