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Direct Response Marketing

Jacqueline's Journal

12 Nov, 2008 By: Response Contributor Response This Week

DirecTV launches a new advertising Web site,, for B2B sales. The Web site has an online media kit that will help existing and potential advertisers navigate through all of DirecTV’s ad sales offerings, including traditional 30-second and 60-second spots, interactive advertising campaigns, long-form programming and more.

Martopia, a growth catalyst firm that provides business, marketing, public relations and interactive communications, wins four 2008 MarCom Awards for creative excellence. Martopia received two Gold Awards for its Brander’s Paradise viral video and interactive electronic press kit created for a Fortune 500 client. It also won the Platinum Award for brand development for a software client and an Honorable Mention for a DR campaign developed for a new corporate brand launch.

Los Angeles-based Alternative Rentals, specializing in digital cinema gear for professionals, now offers large format lenses enhanced with PL-mount Optimo DP (Digital Production) Rouge lenses, models DP 30-80 and the DP 16-42, from Thales Angenieux.

D.trio marketing group wins the 2008 Business Journal Growth 50 Award, signifying the company is one of the fastest growing private companies in the Twin Cities metropolitan area. At a recent ceremony, the company took the No. 38 ranking, climbing five spots from 2007.

The Council for Marketing and Opinion Research (CMOR) and the Marketing Research Association (MRA) announce the merger of their membership after growing concern that there are too many associations partitioning the services needed and increasing the cost of companies to receive professional support.

The Nov. 4 election night live special “Indecision 2008: America’s Choice,” hosted by Jon Stewart and Steven Colbert, was the highest-rated and most-watched election special in the history of Comedy Central’s “Indecision” political coverage, drawing 3.1 million viewers. Both “The Daily Show with Jon Stewart” and “The Colbert Report” reported October as the highest rated month ever, averaging 2.1 million and 1.5 million viewers, and the October 29 appearance of presidential elect Barack Obama was the most watched episode in “Daily Show” history, with 3.6 million viewers.

The Electronic Media Marketing Association’s (EMMA) holiday party will take place on Tuesday, Dec. 9, at the Yale Club in New York City. For more information, visit

Toronto-based Northern Lights Direct Response has seen a dramatic increase in demand for its services thanks to the rapid rise of the value of the U.S. dollar against the Canadian dollar. Inquiries are pouring in from the United States for the immediate savings of 15 percent.

For the record: In last week’s E-newsletter, it was written that Orchard Supply Hardware (OSH) will deploy Quantivo Retail starting in the middle of November, but the program is already being used by OSH and allows retailers to have large-scale customer behavior analytics solutions up-and-running in days. We regret the error.

– Ed.

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