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Direct Response Marketing

Jacqueline's Journal

2 Oct, 2008 By: Response Contributor Response This Week

DRTV agency Atomic Direct releases a 30-minute, long-form show for Kreg Tool Company featuring the new K4 Kreg Jig. Targeting do-it-yourself consumers, the show will began airing nationally in September and is an important part of Kreg’s efforts to open to the consumer market.

The Direct Marketing Association (DMA) announces that Neil C. O’Keefe, vice president of marketing for Spiegel Brands, will join DMA as its vice president of catalog and multi-channel merchant segment.

Avalanche Creative Services Inc. announces the seven-year anniversary of the agency created in honor of 9-11. The company also announces its collaboration with Ovarian Cancer National Alliance (OCNA), an 11-year-old non-profit organization that raises awareness for ovarian cancer.

919 Marketing Company, a marketing and public relations agency, opens a satellite office in Washington, D.C., to be headed by Account Supervisor Alison Beckwith, who manages several of the agency’s major clients, including KDI Health Solutions, BioSignia and Capital Associated Industries Inc. The office will serve the Washington/Baltimore area and plans to establish work among the non-profit organizations.

MBS, a provider of advanced direct marketing services, promotes David Braunstein to senior vice president of strategic services and Michelle Jones to vice president of account services.

After successful campaigns that yielded double-digit return rates, edo Interactive is moving the edo Marketing Platform into its beta phase. The Platform is a way for advertisers and marketers to measure return on investment.

Joan B. Davidson, group president of The Sheridan Group, is named the 48th Walter E. Soderstrom Award recipient. Davidson will receive the award for excellence in printing and graphics communication at the annual NAPL Soderstrom Society dinner on Oct. 27 at the Mid-America Club in Chicago.

Murad Inc. has partnered with TARGUSinfo to help the skincare’s customer acquisition efforts by targeting inbound prospects who don’t immediately convert to customers. TARGUSinfo’s SecondApproach automated remarketing services will help Murad convert these prospects into customer at about double the rate that Murad would expect from a direct mail campaign.

Cynthia Becker partners with Piya Tolani at her Beverly Hills, Calif.-based MRT Media Inc. to create a division of the company called New Outlook Media. The division will focus on “hybrid media,” which is a proprietary media concept that uses both traditional and direct response media strategies to provide maximum results.

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