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Direct Response Marketing

Jacqueline's Journal

25 Sep, 2008 By: Response Contributor Response This Week


Livemercial launches CORE, a turnkey solution that integrates the Internet, interactive voice response, online media and mobile direct response technologies and delivers them across a multi-channel, self-service platform. CORE, allows marketers to manage all aspects of their online campaigns, including media buys, multivariate and A/B testing, order processing and comprehensive real-time reporting from a single Web-based location.

Ignite Media Solutions LLC, formerly known as Advanced Interactive Sciences LLC (AIS), unveils its new name and extends its product offerings to make direct response marketing and per-inquiry media buying more efficient for high volume clients in the television, online and mobile advertising markets. Inc. 5000 recently named the company No. 115 on its second annual ranking of the 5,000 fastest-growing private companies in the United States.

Euro RSCG North American CEO Esther Lee is leaving the agency – one of many changes in the company’s upper management this year. Lee joined the Havas agency last spring as its first North American CEO and president of global brands following five years with Coca-Cola.

H+A International, an integrated marketing communications company, promotes Kari Brownsberger, who joined the company in 2007, to account executive.

Representatives from more than 25 agencies, brand advertisers and social media companies join to form the Social Media Advertising Council (SMAC), an association designed to set standards for buying and measuring marketing in social media.

Breathless Video Productions LLC, a company that produces videos including corporate video, training films and commercials, now will concentrate on making infomercials.

Metro One Telecommunications completes its second expansion of a contact center at its company headquarters in Beaverton, Ore., expanding from 40 to 260 seats and 85 to 150 employees. The company also welcomes two long-time contact center professionals to grow its contact services business: Candy King and Ed Beber.

FKI Logistex, an integrated material handling solutions company, announces that its EASYpick order fulfillment software now features enhanced productivity reporting and workload planning tools for supervisors that allow universal access to the new tools from any computer connected to the network.

BrightLine iTV Marketing Specialists appoint Audrey Marco as vice president of business development in the Los Angeles office. Marco was a founder of Sony Pictures Entertainment’s digital division and has experience working in Fortune 100 marketers including CBS, Pepsi, WAMU, Ford and T-Mobile.

The Trump Institute is implementing a nationwide DRTV campaign, led by Canadian direct response media agency Kingstar Media, to get out the word about the Trump Institute Seminars. The talks will feature a number of Trump protégés addressing audiences in Toronto, Vancouver, Calgary and Edmonton this fall.

GSI Commerce Inc. extends its E-commerce and multi-channel solutions with Aéropostale Inc. through 2018. GSI will continue to provide the apparel company with integrated solutions including E-commerce, order management, customer care and fulfillment and interactive marketing services.

Entertainment Communications Network Inc. (ECN) announces that its media services for advertising agencies are now available through CoreDirect, the DR software that merges media buy information with rating, verification data and sales results to instantly analyze campaign performance and ROI.

Horizon Media announces that Michelle Lawrence left her post at Carat to join Horizon Interactive as digital group media director. Lawrence was a strategic cross media lead on Pfizer’s direct-to-consumer brands advertising at Carat. Horizon also welcomes Kathy Begley, vice president and managing director for the Los Angeles local radio and promotions group, from her previous post at Fox.

Adaptive Technologies Inc. (ATi) has partnered with marketing solutions company Integrato, a division of AmazingMail.com, to provide automated one-to-one dynamic direct marketing communications solution using advanced science and technology to predict results.

Rosario Moreno joins Home Shopping Latino Inc.’s executive staff. Moreno has 30 years of DRTV and television experience and will lead the company as it prepares to launch its Shopping Channel.

Ascentium Corporation appoints Emily McCorduck to vice president of marketing communications. In her new role, McCorduck will oversee Ascentium’s strategic marketing efforts and branding initiatives; handle executive engagements and speaking opportunities; and manage all internal and external communications.

The National Hockey League (NHL) unveils the new NHL.com, a re-designed and re-programmed media portal that gives fans an all-access pass to their favorite NHL team and players. The new NHL.com fully leverages the digital content and video to deliver multiple layers of programming, including the new “second screen” in the GameCenter, which enables fans to experience live NHL games.

Elias/Savion Advertising Inc., a full-service advertising and public relations agency, appoints Shannon Webber as public relations manager. Webber has 15 years of communications-related experience – most recently as communications project manager for UPMC Health Plan – that includes media relations, marketing, advertising, strategic planning, research/analysis and video production.

Siegel+Gale, a strategic branding firm, announces the creation of the new Dynamic Media Practice and the appointment of Thomas Mueller – previously the vice president creative director at Martha Stewart Living Omnimedia – as its global director. The Dynamic Media Practice will integrate aspects of research, strategy, simplification, data visualization, experience design and technology to ensure brands speak with a clear digital voice in a continually evolving dynamic media landscape.

QVC Inc. promotes Angie Simmons to executive vice president of multi-channel platforms. Simmons is also responsible for leading and overseeing sales; creative design and development; platform operations and broadcast technology; and talent and guests.

DigiMeld, a provider of software solutions for streaming and live Internet broadcasting, launches DigiMeld TV, an online video portal for independent and commercial video producers to self-publish live or on-demand streaming channels delivered in high quality using DigiMeld SuperStreamSM, the company’s g-streaming technology.


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