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Direct Response Marketing

Jacqueline's Journal

17 Sep, 2008 By: Response Contributor Response This Week

Direct response radio producer-distributor Robinson Radio and digital entertainment producer Talking Social have combined to launch RadioRants, a listener-engagement service that gives people a voice and adds new revenue streams for stations by capturing and monetizing calls from the 94 percent of listeners who call into radio shows everyday but never get on air. A mobile, Web and audio advertising platform, RadioRants is a hotline where listeners are greeted with a customized station or advertiser message and are then allowed to record a message.

InfoTech will receive a $4.3-million technology upgrade through a Defense Appropriations Bill, supported by U.S. Senator Byron Dorgan (D – N.D.). The money for the Minot Technology Center of InfoTech will help create a new system that allows Department of Defense personnel to access military databases from anywhere in the world.

With a new team of executive and senior managers in place and a renewed focus on its core areas of expertise, Livemercial is focused on the development of new technologies that will challenge traditional direct response marketing models and make it easy for marketers to engage the $1 billion online consumer goods marketplace. Its first entry, set to launch in mid-September, is CORE, a turnkey solution that integrates the Internet, interactive voice response, online media and mobile direct response technologies and delivers them across a multi-channel, self-service platform.

Northern Response Int. Ltd. is appointed exclusive distributor of “10-Minute Trainer,” the latest offer from BeachBody, a leader in the development of DVD-based fitness programs.

Don Cowser joins Icon Media Direct as senior media buyer for the direct response media buying team. Cowser was previously the senior vice president of direct sales at Mantra Films/Sands Media.

Film and HD company ShadowBox Pictures forms ShadowBox Direct, a division established to further accommodate the continued growth and increasing needs of clients looking to excel in direct response and home shopping industries. The leaders of ShadowBox Direct include Jeff Young, president; Chris Carfagno, vice president of direct response and home shopping sales; and Terry Finn, creative director.

Horizon Media is awarded Health Net Inc.’s consolidated media assignment. As a result, Horizon Media will add Connecticut, Arizona and Oregon to their management assignment.

Omnicom Group’s TBWA/Chiat/Day, Visa’s lead U.S. creative agency since 2005, has won global creative duties on Visa’s $600 million marketing account. The agency won against bids from sibling BBDO Worldwide; WWP Group, led by Grey Worldwide; and Publicis Groupe, led by Leo Burnett.

Mark Snyder, formerly senior vice president of global brand management for Holiday Inn, is named vice president/CMO of Kmart.

eBureau, a provider of predictive scoring and information solutions, launches eVerify for Online Leads – a program designed for online lead generators and advertisers. The real-time information service helps companies accurately measure and enhance the contactability of consumer leads created from an online registration form or application.


Jeanette Rodriguez joins Creative Mindworks as director of business development. Rodriguez will merge her interactive agency, Midtown Creative, with the advertising and public relations agency.

Bill Pitchford joins QVC as vice president of quality assurance, in charge of improving processes to correct quality issues. Rich Lauer joins QVC as vice president of technical design services – he is responsible for all engineering projects, methods and procedures, technical services and planning management functions in support of the distribution team.

Omniture Inc., a provider of online business optimization software, launches Omniture SiteSearch – an on-demand solution providing marketers with more control and increased conversion results through analytics-powered site search. SiteSearch optimizes the ranking of site search results based on any visitor metric, such as most requested pages, best selling items, etc.

Verizon Wireless, Scripps Networks and Food Network are partnering to offer V-Cast video programming to meet an ongoing demand for news, sports, weather and entertainment while on the go. In the first half of 2008, Verizon customers downloaded more than 71 million video clips and songs from the company’s V-Cast Video and Music services and with the addition of Scripps Networks’ HGTV and Food Network, the wireless company can now offer a broader line-up of content.

NAPL, the non-profit management association for business excellence in the printing and graphic communications industry, launches Performance Indicators, a new Web-based financial analysis application – free to qualified companies in the industry. It helps printers measure their vital business signs and identify and anticipate business trends in time to aggressively build on strengths and correct weaknesses.

STG Media Corp. launches Resolve, an all-natural antidepressant and smoking cessation lozenge. STG Media Corp. will launch an Internet selling site that will make the product available online.

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