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Direct Response Marketing

Jacqueline's Journal

4 Sep, 2008 By: Response Contributor Response This Week


Royal Philips Electronics has assumed full ownership of its former joint venture Teletrax, a global broadcast intelligence company. Philips plans to combine Teletrax with its Content Identification business, thereby creating a new unit, which offers end-to-end solutions for content owners and distributors.

North Country Media Group, a post-production facility specializing in customized duplication, announces the appointment of Max Van Heel as its president. Van Heel has been with the company since June 2001.

Thane Direct wins the Communicator Award Silver Statue for its production of the long-form TV program “H20 Vac Turbo.”

The Inter/Media Charitable Foundation will hold a silent auction to support the Alzheimer’s Association at Inter/Media’s offices on Sept. 4. All of the proceeds will go to the fight to prevent the onset of dementia.

Hawthorne Direct wins the 2007 Mercury Awards for the ActivStyle.com Web site and for its commercials for High Plains Bison and the RejuvaWand Skincare System for Light Dimensions.

eTail returns for its annual West Coast event, Feb. 23-26, 2009, in Phoenix. Next year’s program marries multi-channel innovation with emerging technology implementation, focusing on economic shifts and its affect on consumer spending. For more information, visit www.etail2009.com.

Global call center agency Cyber City Teleservices wins the award for Best Community Spirit in the Asia Pacific Region.

The Logical Step, DR Support Team and Dream Team USA are partnering to form Common Sense LLC, a new direct response firm focused on investment strategy and financial modeling; profit and loss development; call center management and CTA development; interactive and alternative media; and media development, analysis and deployment. Common Sense brings, together veterans Steve Edelstein, CEO of The Logical Step; Kent Mora, president of DR Support Team; and Michael Moreau, CEO of Dream Team USA.

The Direct Response Academy will host two upcoming classes at the Doubletree Guest Suites in Santa Monica, Calif.: DRTV Management Boot Camp, Oct. 28-29, and DRTV Back-End management: Where Profits Are Won or Lost, Oct. 30. For more information, visit www.directresponseacademy.com.

The Connection, a U.S.-based outsourced call center company, is partnering with a leading consumer life and health insurance organization to provide inbound, outbound and E-mail contact center services. In order to accommodate the high volume of specialized insurance calls, The Connection is opening a new flagship call center at its headquarters location in Burnsville, Minn.

Innovative Body Solutions has signed an agency-of-record agreement with Detroit-based advertising agency Western Creative. The DVD, “Resistance Stretching,” features resistance stretching techniques deemed the “secret weapon” of 41-year-old, three-time Beijing Olympic swimming medalist Dana Torres’ training routine.

John Anastasia, president and owner of JGE Awards & Promotions, – a provider of branded apparel, promotional products, engraved trophies and awards – was a recent keynote speaker at a meeting of the Scituate/Marshfield Rotary Club. Anastasia spoke to the membership about the promotional products industry and measures taken at the firm to constantly provide its customers with unique and individualized product lines.

Smarter Living Products, a television direct response marketing agency, names Shawn Bombaro as president of its Innovative Products Network Home Shopping Division – the department that provides complete DRTV campaigns through half-hour programs, infomercials and long-form and short-form commercials.


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