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Direct Response Marketing

Jacqueline's Journal

20 Aug, 2008 By: Response Contributor Response This Week


John Miraglia, MTV Networks account executive for MTV Tr3s and MTVU has added two networks to his sales plate. Miraglia is handling both MTV Hits and MTV Jams, which recently were opened for DR business.

DRTV agency Atomic Direct has wrapped up its consulting projects for consumer electronic products PLEO robotic baby dinosaur and Presto, an electronic device that allows you to receive E-mails and photos without a computer or Internet connection. Atomic conducted message strategy development for both manufacturers, which uncovered opportunities to improve marketing vehicles such as print advertising, Web and DRTV.

Hawthorne Direct names Lori Williams a media account coordinator. Williams, who has worked in Hawthorne’s media services and administration departments for nearly three years, will coordinate telemarketing and fulfillment for various clients and handle client report schedules.

The Inter/Media Group of Companies launches InfoTech Development, designed to create highly advanced reporting and analytic tools for media, advertising, marketing and retail sales. The tool will help clients to maximize advertising strategies and media buying – increasing ROI and finding ways to enhance business efficiencies. Also, Inter/Media Foundation will hold a silent auction for sports memorabilia on Sept. 4 in Encino, Calif. All of the proceeds of the first annual Sports and Entertainment Collectibles Auction will go to The Alzheimer’s Association.

Motivational Fulfillment & Logistics Services (MFLS) has enhanced its online reporting system. InfoShare, which will launch at the Electronic Retailing Association’s annual show in Las Vegas, will make its current system more user-friendly and customizable.

Horizon Media launches a multi-platform deal for clients GEICO and ESPN. The one-year deal includes customized SportsCenter vignettes that will run year-round as well as seamless integration into ESPN’s Fantasy Football Hall of Fame campaign.

TruEffect, a provider of advertising technology, has partnered with Qmecom, a personalization advertising solutions company, to enable advertisers to create millions of personalized rich media ads and target them to customers across a broad spectrum of networks and sites. The platform will allow advertisers to modify and redeploy campaigns in real time from their own Web domain.

Triangle Management Services, a management service organization in the global mail, express, freight and logistics industries, will host “World Mail & Express Americas,” Feb. 24-25, at the Hilton Miami. For more information, log onto www.triangle.eu.com.

Digital marketing agency AKQA hires Lester Feintuck as its CFO to oversee the company’s global financial and accounting operations. Feintuck previously worked for Grey Group as executive vice president and CFO of the advertising division.

Kent Mora’s DR Support Team has been hired by Kany Innovations to manage all aspects of the development and launch of its DRTV and retail campaign for the Wonder Bracket.


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