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Direct Response Marketing

Jacqueline's Journal

30 Jul, 2008 By: Response Contributor Response This Week

Oberon Media, a multi-platform casual-games company, unveils its marketing tool, SweetSpot Technology. SweetSpot Technology analyzes the probability of the player to purchase a game and then modifies the user interface and delivers coupons, cross-promotions, extended trials and other customized gifts.

Dynamic Response Group Inc., a strategic marketing solutions company, announces its record achievement of $9.1 million in sales in the second quarter of 2008, an increase of more than 154 percent compared to $3.6 million one-year prior.

Tom Latourette joins Building Leaders Inc. as vice president of sales and marketing. In the new position, Latourette will oversee the growth of the company’s presentation schedule, marketing and sales efforts, along with expanding consulting and counseling services for the organization.

Edo Interactive hires Meaghan Schaefer as chief marketing officer and Alex Gershman as vice president of product development. Schaefer spent 10 years with Corporate Executive Board, most recently as managing direct of sales and marketing. Gershman was director of sales and marketing for the b2b sales consulting group at CEB.

ERA announces that its reducing registration prices for members attending the annual convention, Sept. 21-23, in Las Vegas. Registration for the first attendee from a member company will now be $825, a 30 percent reduction below original price. Additional attendees from the same company will now be $625.

Paul Kuzma, previous senior vice president of Arc Worldwide, is named chief creative officer of TRISECT, an agency that specializes in consumer engagement. Kuzma will lead the agency’s creative philosophy and approach across TRISECT’s growing client base.

NAPL Marketing releases Digital Paths to Profit, a book on how integrating digital technology can transform a business from a printing job shop into a trusted and valued provider of communication services and solution.

QVC Inc. has added Bill Me Later, an alternative payment method, to its call center and automated phone service. Bill Me Later is the only alternative payment technology available online and in call centers.

Ifbyphone, a Chicago-based telephone application platform company, releases Ifbyphone Lead Distributor, a Web-based tool that enables small and medium-sized businesses or a marketing campaign to quickly establish a virtual call center with no upfront costs and little expense per month.

GSI Commerce Inc. reports a net revenue increase of 47 percent in the second quarter – up to $193.2 million from $131.3 million. Net loss was $19 million, or $0.40 per share, compared to $5 million, or $0.11 per share.

Schafer Condon Carter (SCC), a privately held integrated services marketing agency, is named the agency of record for Garvey’s Office Products and GoodFoods Group.

Impact Products Ltd. announces the direct response commercial success of its HD Vision Wraparounds, sunglasses that fit over prescription eyeglasses. The first HD Vision product, launched in 2002, was No. 25 on the Jordan Whitney “Top One-Hundred Short-Form Spots of 2002,” and the new glasses have already outpaced the original product.

Quigley-Simpson, a Los Angles-based independent advertising agency known for its brand response approach, is named the agency of record for LasikPlus Vision Center and will help promote the company and its more than 70 laser vision correction centers throughout the United States.

Locin Industries Ltd., distributors of ActiPatch Pain Therapy, team up with STG Media Corp. Interactive to introduce a drug-free product designed to relieve pain, reduce swelling and speed up healing. STG Media Corp. is developing a Canadian-focused print media strategy designed to drive the retail and direct response sales of the product.

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