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Direct Response Marketing

Jacqueline's Journal

2 Jul, 2008 By: Response Contributor Response This Week


ID Media, a direct response and digital media services company, launches a Web-based system called M.O.R.E. (Media Ordering for Regional Excellence), which combines ad building with media ordering. The system allows local marketers of brands to access corporate advertising programs and the ability to customize their own offers with contact information and other regional features.

iKnowtion will host “Marketing Analytics Xchange” on Sept. 17 at the Marriott Long Wharf Hotel in Boston. The conference brings together companies, academics and service providers to discuss the latest trends in marketing analytics to drive business results.

QVC Inc. names Caryn Fallon, a QVC employee of 17 years, vice president of jewelry planning.

Entertainment marketing consultancy Davie Brown Entertainment is teaming up with Starwood Hotels & Resorts Worldwide Inc. to strategically lead all entertainment initiatives within film, television and industry influencer outreach for the Westin Hotels & Resorts. David Brown will also seek to leverage the brand’s long-standing Heavenly collection of bed, bath and home products.


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