Jacqueline's Journal25 Jun, 2008 By: Response Contributor Response This Week
Northern Response (International) Ltd. is chosen to be the international distributor of the best selling infomercial “Oreck Air Purifier.” The company already distributes the Oreck infomercial in Canada.
Cesari Direct receives the Greensheet Award for Infomercial Excellence for its production on the DRTV campaign for Eagle One’s Nanowax, an automobile appearance care application.
Impact Products Ltd. announces it has shipped its 4 millionth Turban Towel, a TV item that was considered “dead” – because of its increasing costs and tighter margins – when Impact Products took over production four years ago. The company figured out how to save $1.50 per set by consolidating the production and shipping complete retail sets from China.
HipCricket signs an agreement to bring Spanish Broadcasting System’s radio stations – SBSA and SBS – into HipCricket’s first-ever Hispanic Mobile Marketing Network. HipCricket will now reach more than 7 million Hispanic radio listeners.
Zagwear, an integrated brand services company that offers promotional products and marketing services, is named by Promo Marketing magazine to the annual top 50 distributor list.
Zizzo Group Advertising and Public Relations hires David Weiss to its account services team as an account executive. Weiss’ new role includes project management and coordination of the agency’s healthcare clients.
Weyforth-Haas Marketing, an integrated marketing communications company in Overland Park, Kan., hires Terric Townsend as vice president of strategic business development.
Mobi33 Inc., a cross-media and multi-channel mobile content management and distribution platform, unveils its full suite of mobile and online coupon distribution applications. Advertisers will now be able to generate mobile and online coupon sites with simple type-in text and images by using the Mobi33 coupon auto-generation platform.
Align Technology Inc.’s clinical education Web site, aligntechinstitute.com, designed by the R2C Group, receives the Gold Award for “Best Web Site-Professional” at the annual IN-AWE Awards, sponsored by the Healthcare Communication & Marketing Association.
SendTec Inc. is selected to manage CDW’s new search engine marketing campaign. CDW is a provider of technology products and services for business, government and education, and is ranked No. 39 on Forbes’ list of America’s Largest Private Companies.