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Direct Response Marketing

Jacqueline's Journal

11 Jun, 2008 By: Response Contributor Response This Week

Media management and buying company Mercury Media promotes Olga Chervets to director of client services from her previous position as senior account supervisor.

The N, a 24-hour TV network exclusively for and about teens, names Media Storm its new media agency. Media Storm will plan off-air consumer campaigns to promote both original and acquired programs for The N and the network’s Web site.

With 10 years of direct response industry experience, Kent Mora has formed the DR Support Team, a company that services all areas of campaign management.

DMW Worldwide LLC is ranked 43 on the Advertising Age “Top 50 Direct Marketing Agencies” list. DMW also reports that it’s one of only15 independently owned direct marketing agencies appearing in the rankings.

Higher Power Marketing (HPM), specialists in per-inquiry advertising, moves into mobile media. HPM can now convert radio commercials into text and graphic landing pages on wireless application protocol (WAP)-enabled phones and handheld devices.

Integrated marketing firm Zizzo Group Advertising and Public Relations promotes Steve Scholler to the position of associate creative director.

Barbara Tulipane, president and CEO of the Electronic Retailing Association, is leaving her post for a new opportunity outside of the industry. ERA’s immediate past chair, Rick Petry, will step in as interim CEO and will head the search team for a new organization leader along with board member Lee Swanson.

Full-service marketing agency Keating Magee forms a partnership with Endai Worldwide, an Internet marketing and online advertising agency. The partnership will provide Keating Magee’s clients with a full range of interactive capabilities designed to increase traffic and to attract and retain new customers.

Renetta McCann, global CEO of Starcom MediaVest Group (SMG) steps down and will be succeeded by Laura Desmond, CEO of SMG’s Americas operation, effective immediately.

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