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Direct Response Marketing

Jacqueline's Journal

4 Jun, 2008 By: Response Contributor Response This Week

Full Perspective Services Inc. announces that its participation in May’s Response Expo in San Diego yielded 25 viable leads requiring proposals and RFP responses to be prepared. A couple of accounts have already finalized agreements that will start this month.

Cesari Direct, a provider of DRTV advertising services, appoints Sharon Sulflow as director of short-form media buying, and Maggie Valle as long-form media buyer.

Chris C. Ducker, after five years in DRTV, launches his new company, The Product Box, which services suppliers, inventors and distributors worldwide by offering product distribution and procurement services.

Pat Soli – most recently national sales manager at the Star Tribune in Minnesota – is named vice president of business development at Novus Print Media Network.

Advanced Interactive Sciences LLC, a provider of integrated response solutions to the direct response industry, is a new member of the Mobile Marketing Association (MMA), the non-profit organization that strives to stimulate growth of mobile marketing and its associated technologies.

Borders has selected Akamai Technologies Inc. as the key technology provider for its newly launched E-commerce site, Leveraging Akamai’s Dynamic Site Accelerator, Media Delivery and Stream OS, Borders can improve and accelerate site performance and efficiently manage dynamic, rich media content in the Adobe Flash format on the site.

ShopNBC appoints Kris Kulesza, a retail executive with 23 years experience in direct response, as senior vice president and chief merchant.

QVC Inc. names Anil Jagtiani the senior vice president of corporate strategy and new business development and Karen Fonner the vice president of strategic merchandising initiatives. Also, QVC celebrates the engagement of program host Shawn Killinger, whose boyfriend, Neal Cersell, proposed to her on-air as she was wrapping up an early morning show last week.

NBC Universal has selected OpenTV Corp. – a provider of solutions for the delivery of advanced television and advertising services – to manage cross-platform interactive television applications including Web, mobile and set-top box for NBC’s broadcast and cable networks. 

Bare Escentuals Inc. appoints Michael Dadario as president of retail. Dadario has more than 30 years experience in retail operations and will be in charge of strategy and execution including merchandising, sales and operations for all domestic brick-and-mortar distribution channels.

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