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Direct Response Marketing

Jacqueline's Journal

28 May, 2008 By: Response Contributor Response This Week


GSI Commerce Inc. announces it has implemented PowerReviews’ tag-based Social Navigation feature on select GSI partner Web stores. The feature allows online shoppers to more quickly find products and narrow the selection using customer feedback.

ExpoTV, a video-based social networking created for consumers to share products they are passionate about, announces the company has been selected as a Red Herring Top 100 winner. The award recognizes the 100 most innovative private technology companies in North America.

The Merchant’s Guide LLC releases “Understanding Credit Card Interchange in Card-Not-Present Environment,” a comprehensive guide that provides direct sellers with the tactical knowledge to minimize credit card interchange fees.

R2C Group announces a new campaign for Helicor Inc.’s StressEraser, a portable medical device that relaxes the body and calms the mind. R2C Group’s long-form spot for StressEraser will serve to reinforce the product’s credibility through customer and expert testimonials.

Edo Interactive, a company that develops technologies that utilize pre-existing payments infrastructure and modern social networking communities for digital marketing purposes, announces its launch.


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