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Direct Response Marketing

Jacqueline's Journal

21 May, 2008 By: Response Contributor Response This Week

Mercury Media appoints John Barnes as its new president, according to co-chairmen Dan Danielson and John Cabrinha. Barnes has more than 25 years of advertising and media management experience and recently served as managing director for Carat, Western Region.

The Chicago Council of the American Association of Advertising Agencies (AAAA) announces the second in its series of seminars “America’s Best Agency Practices.” The seminar, featuring Tim Williams of Ignition Consulting Group, will be held on June 18 at the DDB Chicago offices.

SnapTell, a provider of image-recognition based mobile marketing solutions, announces that Rolling Stone Magazine is using SnapTell’s Snap.Send.Get solution to convert print ads in the magazine into mobile interactive ads.

Novus Print Media Network, after placing more than $1.5 billion in advertising for brand owners and retailers, appoints three to new executive positions: Brian Burke, CEO; Gwendolyn Maass, president; Jeff Deverell, CFO and vice president of finance. In addition, Maass was recently awarded the “40 Under Forty” award for business and civic achievements by the Minneapolis/St. Paul Business Journal.

Nick Brecker joins the QVC Inc.’s human resources department as vice president of total rewards. Mike Biondolillo also joins the department as vice president of client services. In addition, QVC announces that it will now offer high-definition (HD) programming through SES AMERICON’s HD-PRIME platform.

The Direct Response Academy is offering a DRTV Management Boot Camp on nutraceuticals and cosmeceuticals, led by Greg Sarnow on June 9-10, at the Hotel Fitzpatrick in New York City.

Northern Lights Direct Response appoints Jason Bohrer as media buyer/planner for its U.S. media team.

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