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Direct Response Marketing

Jacqueline's Journal

16 May, 2008 By: Response Contributor

Square One Entertainment awards Kingstar Media as its DRTV agency to implement a Canadian campaign for ShamWow. This is the first foray into the Canadian marketplace for Square One Entertainment.

Livemercial has expanded into the virtual recruitment market with its acquisition of RecruiTV Inc. RecruiTV will retain its identity and be positioned as a Livemercial company providing virtual recruiting technology and services to corporations and recruiting firms.

Effective May 12, RMI Direct Marketing Inc. is the new list manager for the Time Inc. Corporate Database. RMI also announces the appointment of Alan Yu, strategic sales director, and Dan Gallo, account executive, to its management division.

The Electronic Retailing Association (ERA) will hold its Government Affairs Conference Fly-In on May 19-20, in Washington, D.C. The annual conference gives electronic retailers the opportunity to connect with policy makers on topics such as net neutrality, streamlines sales tax, behavioral advertising, privacy issues and Consumer Product Safety Commission (CPSC) legislation. 

Jeff Taraschi returns to QVC Inc. as senior vice president of jewelry, fashion and beauty. Also, Sharon Fitzgerald is promoted to vice president of quality and implementation services.

The IMS Research study IPTV: A Global Market Analysis – 2008 Edition, forecasts that on a worldwide basis, shipments of IP set-top boxes will grow at a compound annual growth rate of 37.1 percent through the end of 2012. These shipments will represent $3 billion in revenues.

Channel M – a digital out-of-home video company – appoints Peter Lee to chief technology officer and chief strategy officer.

Taco Bueno, following a successful mobile coupon campaign with Cellfire in 80 Dallas-area stores last summer, will expand its promotion to all 180 locations. Consumers can subscribe to Cellfire’s mobile coupon service to receive the Taco Bueno discounts at or by texting “bueno” to 22888. is a new Web site uniting companies, marketing and media professionals and the public throughout the world. The site lets companies and advertisers submit their request for proposals in specific categories and then review and choose from a volume of submissions; conversely, creatives can submit ideas to marketing firms seeking help.

C Spot Run Productions LLC, received three honors from the 29th Annual Telly Awards in the categories of Entertainment Value, Use of Humor and Art Direction for its long-form production for “Red Skelton Unreleased.”

ANETorder announces that Lawrence R. Brown joins its Louisville, Ky., office as vice president of sales. Brown was previously vice president of national sales for Banta Corp.

Fishbowl enters into an agreement with Google to become an authorized reseller of Google’s AdWords advertising program. As a reseller, Fishbowl’s sales force is equipped to help local businesses tap into the power and reach of the Google AdWords online advertising platform.

Connextions Inc. announces the enhancement of two of its proprietary software solutions – Market Compass analytics suite and bConnected Customer Relationship Management (CRM) platform – with additional functionality to address the growing need of health insurance plans to acquire, retain and service individual customers.

Ifbyphone is a new telephone applications company for Internet Service Providers (ISPs), direct marketing firms and online merchants. Ifbyphone’s hosted platforms provide a way for enterprises to automate people-based processes such as call routing, telesales, lead generation and customer care.

Moxie Interactive, a division of Zenith Media Services, announces the addition of Daina Middleton as senior vice president of Sunao, the agency’s proprietary division responsible for spotting the latest online and buzz marketing trends. 

Spot Runner receives $51 million in new funding from Daily Mail, General Trust (DMGT), Grupo Televisa, Legg Mason Capital Management and Groupe Arnault/LVMH, as well as existing investors.

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