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Direct Response Marketing

Jacqueline's Journal

7 May, 2008 By: Response Contributor Response This Week


For the record: DirectAvenue’s correct address for its new corporate headquarters is 2701 Loker Avenue West, Suite 140, Carlsbad, CA 92008. Response This Week regrets the error in last week’s note.

NBC Agency announces a multi-year contract renewal with Teletrax. Teletrax will use broadcast intelligence services to electronically monitor and analyze affiliate stations’ usage of its on-air television show promotions across all 210 U.S. television markets.

Imagine Fulfillment Services (IFS), a leading provider of order fulfillment services, promotes Maria Perez to executive director of operations. Perez will continue to manage and develop the three facilities, including the corporate headquarters located in Torrance.

Inter/Media Advertising helps ExtenZe, the company that sold more than a billion supplement tablets in seven years, launch the world’s first Male Enhancement Drink. With a media budget of $25 million, Inter/Media will handle strategic planning and media buying for 30-second spots for television and radio.

Zodiac Interactive – a developer of software for interactive television – announces it has sold its subsidiary Zodigo – a new mobile content search engine – in a management buy-out, led by Matt Johnston, formerly Zodiac’s senior vice president of strategy and Zodigo’s CEO.

Listen Up Contact has moved to a 16,000-foot office space at 860 Spring Street in Westbrook, Maine. The new facility allows for an additional 75 seats for direct response sales and customer service opportunities, and the company anticipates doubling its team from 150 to 300 in 2008.

Donat/Wald, the company known for taking online messages offline through television, launches a TV campaign for LegalZoom.com consisting of four 30-second spots.

Jaguar Cars picks Euro RSCG Worldwide for its global digital account, which includes all online advertising, customer relationship marketing and building and maintaining jaguar.com. Euro RSCG already handles Jaguar’s global creative account, which it won in 2005.

International Commercial Television Inc. (ICTV) – a DRTV company for “Fountain of Youth” products – announces the appointment of Richard Scheiner to the position of COO. Scheiner’s mandate is to continue the rapid growth of the ICTV franchise through the expansion of ICTV’s current operations and the implementation of additional unique marketing initiatives.

Phoenix Broadband Technologies LLC (Phoenix) announces the creation of a separate company, Power Agent Systems LLC (Power Agent), for the sale and marketing of Phoenix’s Power Agent line of battery monitoring systems to industries beyond cable and wireless. Both companies will work together to provide solutions to cable and wireless companies with an expanded suite of products and services to improve network power assurance.

Pepper, a digital/direct integrated, international marketing agency, appoints Brennen Roberts and Christian von Vietinghoff as co-directors to run operations in North America. The senior appointments will manage recent growth in client programs – the Chicago office saw revenue growth of almost 290 percent in 2007.

Moxie Interactive, a division of Zenith Media Services, hires David Goodrich as the senior vice president and managing director. Goodrich brings more than 15 years of experience to the post, where he will lead Moxie and its digital offering on the West Coast.

QVC Inc. names Gabrielle Abiera and Davinia Palmer as its newest program hosts. Previously, Abiera was a traffic and news reporter for a FOX affiliate and Palmer worked in both television and radio.

AcroBoo Commerce announces the addition of its orthopedic pillow called Atlas-T Pillow, a pillow that increases the opening of the airways to help alleviate snoring.


Identigene, an industry leader in DNA identification testing, has chosen STG Media Corp. as its agency of record. Identigene is a DNA paternity test that is currently available in 4,500 retail locations nationwide.

Javelin Direct, an Omnicom strategic integrated marketing agency, has appointed Mia McNiece as vice president, client services.

R2C Group names Tom Benelli an account director to oversee creative, media and strategy to ensure integrated, cross-channel service offerings for industry-leading marketers. Benelli has 20 years experience, including his previous position as the founder/director of OMD’s Direct Business Unit.

The Response Magazine and Expo team would like to thank IFSTV for its great video work at the 2008 Response Expo, and for the 60-second Response Expo/Iron Man spot. To view the video, go to http://www.veoh.com/videos/v8991396g4b3sEey?c=ifstv-network


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