Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

Direct Response Marketing

Jacqueline's Journal

23 Apr, 2008 By: Response Contributor Response This Week

Cannella Response Television passes the $1 billion mark in media analysis with its proprietary Media Star software. Media Star has been in use for 10 years and provides customized analysis and reporting for Cannella’s clients.

Inter/Media Advertising, and subsidiary Inter/Image Productions, are honored with the 2007 Platinum Ava Award for the spot they created to help Ubisoft launch its “My World Coach” game. The game, created with linguists, helps players to improve their verbal communication and vocabulary.

Litle & Co. is ranked No. 8 on Entrepreneur magazine’s Hot100 list of the magazine’s fastest growing businesses in America.

Home Depot names Frank Bifulco senior vice president and CMO, taking over for interim VP John Ross. Bifulco was the chief customer officer and president of Hasbro North America Sales.

Concepts TV Productions was awarded two Telly Awards: A Bronze Award for Annum 21 and the L’Azzio Hair Styler. Both wins were in the Beauty and Cosmetic Category.

Argo Marketing announces the addition of three new staff members to its direct response division: Chris Bartlett, director of client services; Kristi Wilson, director of operations; and Rick Leavitt, account executive. The company also announces the launch of Argo Quality Enhancement, Web enabled scoring and tracking software.

Tech Light – makers of a toothbrush using blue-light cleansing technology – selects advertising group Western Creative Inc. as its agency of record.

Incredible Discoveries – a DRTV and multi-channel company – will produce a long-form spot for a new hair straightener from the Wahl Clipper Corporation.

Blue Moon Studios of West Patterson, N.J., wins multiple awards from Jordan Whitney’s Greensheet Awards for Infomercial and Short-Form Excellence for 2007. The winning ads include: Best Short-Form Production of the Year for Wallet Pix; Best Short-Form Direction for Craft-Lite Cutter; Best Short-Form Electronics Product Presentation for My Lil’ Reminder; and Most Innovative Short-Form Hardware Presentation for Handy Switch.

Channel M, an out-of-home video advertising company, has completed Series C financing from Intel Capital. Funding will be used to expand Channel M’s digital content distribution networks, as well as the sales and marketing infrastructure.

Alec Gerster joins Navic Networks – a television advertising solutions agency – as CMO. In the newly created position, Gerster will be responsible for broadening industry awareness and usage of Navic’s sophisticated digital targeting and optimized TV advertising technologies.

ID Media, the largest direct and digital media services company in the United States, partners with 4INFO, a leader in SMS publishing and advertising services and the largest SMA network in the country.

Donat/Wald, the agency known for helping online companies take their messages offline through compelling television spots, has just launched a new national cable campaign for The campaign includes four 30-second spots, each featuring real stories of people who used LegalZoom’s online legal document services to achieve a significant milestone in their lives.  

Add Comment

©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals