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Direct Response Marketing

Jacqueline's Journal

9 Apr, 2008 By: Response Contributor Response This Week


MTVN hires two new account executives: Monica Lenti, formerly of Mindshare Interactive, who will be selling The N, and Adrienne Florio, formerly of CBS syndication, who will be selling CMT.

Join the Direct Response Academy June 9-11, at the Fitzpatrick Hotel, New York, for “DRTV Management Boot Camp: Nutraceuticals & Cosmeceuticals.” The cost is $1,990.  For more information or to register, call (512) 301-5900 or visit www.DirectResponseAcademy.com.

Revenue Frontier LLC’s President Stacy Durand names Dan Casey as executive vice president of sales and marketing. In his new position, Casey will focus on expanding the company’s media affiliate network in both traditional and new media environments.

David DiMatteo is named group account director for Direct Response Media Inc. DiMatteo most recently served as manager for media services at DMW Worldwide. 

In February, AIS celebrated the one-year anniversary of the launch of its E-commerce platform, a key element to the company’s one-stop response solution. The platform provides seamless implementation for Web and voice solutions.

Liberty Media Corp. purchases 78.3 million shares of DirecTV to increase its stake in the satellite TV provider to 48 percent.

WorkPlace Media hires Stephanie Molnar – former executive vice president and president of sales and service at ADVO – to be CEO.

ShopNBC appoints three senior management team members: Glenn Leidahl, COO; Terry Curtis, senior vice president of customer analytics and sales planning; and John Gunder, senior vice president of media and on-air sales.

Respond2 Communications (R2C) names Kimberly Cohn to lead its U.S. Hispanic effort. Cohn will serve as the lead buyer and manager of long and short-form U.S. Hispanic media, and will play a leading role in account management.

Zizzo Group Advertising + PR promotes Michelle Sieg to vice president and creative director.

Stalistics was appointed list manager for online media company Progressive Media Group.

The Chief Marketing Officer (CMO) Council releases its Channel Performance Outlook Study 2008, which found that vendors received poor marks on how they drive lead value. Other complaints included a lack in marketing campaign effectiveness; a lack of collaboration between the channel and field marketing groups; and a problem with account conflict with direct selling groups inside vendor organizations.

The Electronic Retailing Association (ERA) announces a new ERA Accreditation Program for multi-channel retailers. The program – a mechanism for validating accountability, increasing value for the consumer and recognizing industry best practices, standards and principles – will launch Sept. 22 during the annual ERA convention in Las Vegas.


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