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Direct Response Marketing

Jacqueline's Journal

2 Apr, 2008 By: Response Contributor Response This Week


Hawthorne Direct announces the promotion of Jeff Copsey from the position of lead media buyer to director of media.

MTV Networks announces it will host an upfront event to highlight its partnership opportunities across the company’s new programming, commercial environments and emerging digital platforms on May 8 at the Nokia Theatre Times Square, New York. The presentation will highlight the company’s commitment to partnership, industry-leading research and integrated marketing campaigns.

Joel Gable, formerly with Clear Channel, joins Marcum Media LLC as DR media manager.

Federal Trade Commission (FTC) member William E. Kovacic is named the commission’s new chairman. 


Incredible Discoveries, a DRTV and multi-channel marketing company, is awarded three Telly Awards in the infomercial category. Selected from 14,000 entries, the company was recognized for its work in the following campaigns: “The Tornado,” “BodyBugg” and “Body-Aline.”

Rentrak Corporation announces its increase in its North American VOD household footprint with the addition of Rogers Cable Communications Inc., Canada’s largest cable TV provider. The deal provides U.S. customers with performance data from Canadian operators and prospects of Canadian content distribution.

UNITED Global Technologies Sdn Bhd (UGT) launches UGT Interactive TV, with the help of 7-Eleven Malaysia, to provide multi-content media that will display on LCDs at 903 7-Eleven stores across Malaysia.  

Gamecock Media Group names Liquid Advertising as its interactive agency of record for online media buying assignments.

Forbes.com launches its business and finance blog network, comprised of 400-plus blogs aimed at serious investors and senior business professionals covering topics from banking to hedge fund management.

Geary Interactive, a full-service digital marketing agency, acquires Fathom Online, a search engine marketing and technology services firm. The addition of Fathom advances Geary’s position in the industry as one of the largest independent digital agencies, in terms of annualized billings.

eFoodSafety.com Inc. launches two direct response marketing campaigns for its products Cinnergen and Cinnechol. Respond2 Communications will spearhead the campaign, with commercial spots expected to air nationwide.

David Gould is named president of Resolution Media. CEO Matt Spiegel, who is also the CEO of OMG Digital, created the role.

United Cerebral Palsy (UPC) will honor APL, a container shipping company, with the International Partner of the Year award on Saturday night at a gala in Los Angeles. Since 2007, APL has transported wheelchairs to patients in Indonesia, Thailand, Costa Rica, Nicaragua, Vietnam and Ukraine.


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