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Direct Response Marketing

Jacqueline's Journal

26 Mar, 2008 By: Response Contributor Response This Week


TELEBrands Corp., a company that launches inventions to consumers worldwide using DRTV, releases the Get-a-Grip, a portable, suction-grip handle that can help users avoid falling in the shower.

Hawthorne Direct wins the Platinum Award at the 2007 Creativity Awards for its Medifast direct response television spot. The spot was produced for Medifast’s new weight-loss program and brought home the Platinum in the Video/Film: Infomercial category.

Katherine Krohn joins the Imagine Fulfillment Services (IFS) and IFS Television business development team.

Teletrax, a global broadcast intelligence company, announces the addition of three new direct response advertising agencies to its client roster: G2 Direct & Digital, Kent Creative Group and Gold Mountain Media.

LiveOps Inc. has moved. They can now be found at 5425 Stevens Creek Blvd., Santa Clara, CA, 95051. Telephone (408) 844-2400.

Channel M announces a deal to develop a national in-store video network for My Gym Children’s Fitness Center. The network, called My Gym TV, will roll out to 180 locations across the United States beginning in April.

Goodman Marketing Partners (GMP), a full service direct marketing company in San Rafael, Calif., announces the appointment of Denise Williams as director of strategic marketing.

Pontiflex launches GENList, a point of connection for online advertisers and publishers to the lead generation market. It’s a transparent directory that enables advertisers to find lead-generating publishers by name or industry category and set up campaigns in minutes.

ExpoTV, a video-based social commerce network, announces its ongoing series “Press Pass,” which provides coverage of industry tradeshows and will be hosted by ExpoTV Videopinion(SM) creator and auto enthusiast Adam Barrera.

Linda Armstong has been promoted to executive vice president of account services at DMW Worldwide LLC. Previously, Armstrong served as senior vice president of the health insurance account group. DMW also welcomes Eric Righter, PHR, as human resources manager.

STG Media Corp. acquires the Internet solutions provider Salient Digital Inc. The acquisition will allow STG to provide its clients with a wide range of services including search engine optimization, search engine marketing, E-commerce development and Web application design and programming.

Christina Norman, president of MTV, steps down after 17 years with the company.

Respond2 Communications names Arden True-Owns as its director of human resources.

eTail 2008 east – North America’s largest conference for multi-channel retailers – will be held Aug. 4-7, in Washington, D.C. The theme, “Leave No Brand Behind,” will focus on tactical content to help refine your E-commerce business and examine how to integrate these tactics into a multi-channel strategy. For more information, go to www.etail2008.com.

KPI Direct hires two DR veterans: Joel Iverson, to head up the new technology practice and analytics group, and Sharity Medrano, to lead the retention management group.

The National Mail Order Association (NMOA) is creating individual Direct Marketing Networking Groups in each state in the country, and NMOA will incorporate the networking site Facebook as its initial connecting point.


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