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Direct Response Marketing

Jacqueline's Journal

19 Mar, 2008 By: Response Contributor Response This Week

Robinson Radio announces tremendous growth and expects its billings to reach more than $35 million in 2008. Thanks to business growth, the following employees were promoted: Brandon Myers, vice president of operations; Rachel Doherty, vice president of business development; Kristen Baker, vice president of media; Kieran Wagner, creative director; Angela Cousens, media specialist; and Jack Smack, production manager. 

MTV Networks’ LOGO announces it will begin offering long-form direct response avails beginning March 31. Also, MTVN will add two new account executive positions to its DR sales staff. For more information on those positions, contact Mark Sullivan at 212-846-8235 or Jennifer Karlson at 212-846-5596.

Jorgen Hansen joins Thane Direct as vice president of business development.

Jorge Hané has agreed to become the spokesperson for Celsius Holdings Inc. and Premier Solutiosn will start distributing internationally throughout his network of agents.

QVC promotes Larry Hayes to senior vice president and general counsel.

Popular game show Wheel of Fortune teams up with QVC the week of March 17-21. If a contestant solves the bonus puzzle, he or she will win the bonus prize and the +Q prize, which is every item that airs on QVC the day of the contestant’s birthday. is launching a new creative and a series of 30-second spots – produced by Stella Productions – for a $20 million national cable TV ad campaign dubbed “The Vegas Experts.”

Rentrak, a media measuring company, signs a multi-year deal with Time Warner Cable to provide video-on-demand measurement and analytical services.

The Maximum Adventure Network (MAN) launches its new 24-hour outdoors adventure-focused television channel that reaches nearly 17 million DIRECTV homes in the United States. MAN will announce further distribution in the first half of this year.

ExpoTV – a video-based social commerce network specifically tailored for the consumer to control – appoints David Rubenstein to vice president of medial sales. Rubenstein previously worked for Yahoo!, HP, Dell and AT&T.

Motorola Inc. makes an investment in INVIDI Technologies Corporation, a leader in advanced addressable commercial messages tailored to television viewers.

QVC launches online customer ratings and reviews across its entire product range following the success of the service for beauty and jewelry items. The platform, hosted by social commerce technology provider Bazaarvoice, will integrate customers’ ratings and review with television broadcast to raise the level of consumer feedback during live shows.

A study of 1,277 children by Grunwald and Associates reports that 64 percent of all kids go online while watching TV and 73 percent are engaged in multitasking — meaning one medium influences what they do on the other. In addition, 17 percent said they decide what to watch on TV based on what they are doing online.

TiVo Inc. signs an agreement with YouTube that will access YouTube videos directly from the TV via a TiVo DVR. Starting later this year, TiVo users will be able to search, browse and watch these videos directly on their TV sets through broadband connected DVRs.

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