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Direct Response Marketing

Jacqueline's Jounral

25 Jun, 2009 By: Response Contributor Response This Week


Customer acquisition agency SendTec Inc. files a Chapter 11 petition in the U.S. Bankruptcy Court. Concurrent with the filing, the court has received an offer led by management and a group of outside investment firms to purchase assets and continue operations in a new company. SendTec CEO Paul Soltoff said in a statement that the Chapter 11 filing was necessary because of a series of corporate transactions involving SendTec’s parent companies and going back to 2004.

Scott Montgomery is hired as media buyer for Hawthorne Direct. Most recently, Montgomery was the senior media buyer at Results Media Group.

Northern Response secures Canadian and select international distribution rights to the latest best-selling fitness infomercial, Ab Circle Pro. The Ab Circle Pro is the next in a long line of hit products developed by fitness expert Michael Casey, who brought the world Ab Roller, Ab-Doer and, most recently, Ab King Pro.

Clash-Media, a lead generation specialist, is in the top 15 of the 2009 Media Momentum Top 50 League Table for the fastest growing digital media companies, compiled by GP Bullhound – a leading investment bank. In the past 12 months, Clash-Media has established itself globally, with offices in London, New York, Copenhagen, Munich and Paris. It has also continued to grow exponentially since it was founded in 2006.

Bid4Spots announces a 40-percent increase in total ad revenue generated in its online marketplace for cable television advertising, comparing its first to its fourth weekly auction. To date, the roster of participating cable operators reaches an aggregate total of 8.37 million households in most DMA markets nationwide – including nearly every top 50 market.  

 

C Spot Run Productions LLC, a direct response creative production and campaign management agency, is honored by the 30th Annual Telly Awards special anniversary Classic Telly for the “Copywriting” film and video category for the Take Charge of Your Life Today promotional video – written and produced in 2001. C Spot Run Productions earned a total of six Telly Awards during this year’s competition.

Civolution – a provider of technology and services for identifying, managing and monetizing media content – announces that Mexican broadcaster Televisa, working in tandem with leading Spanish systems integrator Tedial, has selected Teletrax to provide broadcast advertising verification services.

Scienceuticals Inc. reaches its fourth anniversary this month, celebrating an annual success of double-digit growth and its recent opening of a West Coast facility in Reno, Nevada.

Intelligrated Inc., supplier of integrated material handling systems, completes the purchase of FKI Logistex operations located in North and South America from Melrose plc, a U.K.-based specialist manufacturing investment group. The strategic combination was definitively signed on May 28 and was made final on June 19. The company also announced that Steve Ackerman, former president of FKI Logistex North America, has been appointed executive vice president.


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