Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

Direct Response Marketing

Field Reports

18 Oct, 2010 By: Jackie Jones, Thomas Haire Response


Kodak is hoping to encourage active consumer engagement with Drake, Pitbull and Trey Songz through the latest marketing push.

“Trey Songz has already used our camera in concert to take a picture and upload it to his Twitter and Facebook pages, so they are really engaged with this whole idea of sharing,” Hallowell said. “That’s why they are such a good fit for the campaign.”

Marketers Applaud Postal Commission’s Rate Denial

By Jackie Jones (

WASHINGTON, D.C. – Marketers are praising last month’s decision by the Postal Regulatory Commission (PRC) to unanimously deny rate increases in 2011.

The regulatory body would not allow the United States Postal Service (USPS) to raise rates above the rate of inflation, saying that the USPS failed to justify the need for a 5.6-percent average increase.

“[The] decision is a great victory for businesses and consumers,” said Lawrence Kimmel, CEO of the Direct Marketing Association (DMA), which was one of many direct marketing and mailing industry trade groups fighting the proposed spike in rates.

The PRC acknowledged that the recent economic recession did hurt the USPS more than some industries, but that it was not the primary cause of its liquidity crisis, PRC chairwoman Ruth Goldway said.

“The Postal Service showed that it has a structural problem,” Goldway said. “The requirement to pre-fund retiree heath benefits at such an aggressive pace threatens the Postal Service’s liquidity.”

The USPS expressed disappointment in the regulatory body’s decision, but agreed with Goldway’s comments that its pre-funding schedules adversely affect its financial stability.

“We are encouraged by their acknowledgment and understanding of the larger financial risk we face through the mandated pre-funding of retiree health benefits,” Postmaster General John Potter said. “Clearly, the Postal Service is a viable business. Maintaining that status requires elimination of several legislatively imposed constraints that hamper our ability to operate efficiently and profitability.”

Potter added that the USPS is studying the PRC ruling before deciding whether to appeal to a federal court, attempt another exigent case or file for inflation-based price increases as allowed by law.

Kimmel stressed cooperation in future dealings to ensure the USPS’ continued success. “USPS customers must continue to work together and with Congress to help the Postal Service maintain competitiveness in the marketplace,” Kimmel said.


1 2 

Add Comment

©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals