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Direct Response Marketing

Field Reports

1 Feb, 2010 By: Jacqueline Renfrow Response

DRMA, Response Annual Chicago Networking Party Set for March 15 DRMA, Response Annual Chicago Networking Party Set for March 15

SANTA ANA, Calif. — The Direct Response Marketing Alliance (DRMA) invites its members and attendees of the International Home + Housewares Show to a cocktail reception on Monday, March 15, at Chicago’s Martini Park from 6-9 p.m.

The DRMA- and Response Magazine-sponsored event will return to the sleek and exciting nightlife location in the River North neighborhood of Chicago, where it was held a year ago. As the more than 200 attendees at last year’s event learned, Martini Park combines warm hospitality, highly acclaimed cuisine, signature martinis and cocktails, and world-class design. The event will bring together industry leaders in town for the International Housewares Expo, which runs March 14-16 at McCormick Place.

“We are thrilled to return to Martini Park for our annual DRMA networking event in Chicago,” says John Yarrington, Response publisher and DRMA co-founder. “As we prepare for Response Expo 2010 in San Diego this May, this cocktail reception should rival our previous Chicago events for networking opportunities in the lively and high-end setting our attendees have become accustomed to.”

Sponsorship opportunities are available for the DRMA event. Interested parties should contact John Yarrington at (714) 338-6724 or For more information or to RSVP for this event, keep an eye on your E-mail and


With Ad Sales Slow, NBC Predicts a Loss on Winter Olympics
By Jacqueline Renfrow (

NEW YORK — NBC Universal is expected to lose money on this month’s broadcast of the Winter Olympic games for the first time in recent memory because of a slow start to ad sales and a rise in the cost of paying for the event coverage, reports

Though ad sales picked up, the Olympics are currently still in the red. “Fortunately for us, over the past four months, sales, which were slow in the spring and in the early summer, as you can imagine because of the economic recession, have taken off, and we are well on our way now to doing the same kind of number that we did in Torino and Salt Lake City before that,” says Dick Ebersol, president of NBC Sports. “The rights have gone up considerably in these years, and we will, for the first time in all of my years at NBC, lose money on an Olympics, but it won’t be because the sales did not finally come around.”

Back in 2003, NBC paid $2 billion for the rights to the 2010 Winter Olympics (which will take place in Vancouver, B.C.) and 2012 Summer Olympics.

In recent tough financial times, advertisers have been holding dollars close in case they need to put money down at the last minute, making ad sales leading up to broadcasts sluggish. The final results won’t be clear until the games are over. A large portion of NBC’s money for 2008 Summer Olympics came in after the event had started and some buyers at the time believe that NBC held back some inventory in hopes of securing a better price ones the games gained momentum.

Some of the success will also depend on whether or not viewers become interested in a particular athlete. For example, Michael Phelps helped the 2008 Summer Olympics reach the largest number of viewers for a televised event — 214 million across 17 days.

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