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Direct Response Marketing

Field Reports

14 Jan, 2010 By: Thomas Haire Response Headlines New Response Sites

SANTA ANA, Calif. — With the December introduction of and its partner site,, the Response brand has debuted or redesigned four Web sites in the past three months, including redesigned sites for Response Magazine and Response Expo 2010.

“These new video sites allow the direct response industry to tap into the power of viral video like never before,” says John Yarrington, publisher of Response. “ is the only online video library and research site for DRTV professionals, while is the industry’s only official direct response YouTube partner page.”

Created in partnership with South Pasadena, Calif.-based Hawker Media Group, the two sites provide an array of online video services and opportunities to DR marketers and service providers. users can watch and research industry campaigns, access vital DR campaign information (including category, upsells, distributor information and more), and share videos with prospects, clients and colleagues.

At the same time, companies that upload their videos to will also see them uploaded automatically to, which puts those DR spots and shows in front of millions of consumers searching for DR products. Considering that 168 million people watch an average of 10 hours of online video a month, was a natural outgrowth.

“The power of YouTubeDirect lies within the viral marketing capabilities already built into it,” says Thomas Haire, editor-in-chief of Response. “Videos featured on YouTubeDirect will enhance a product’s search rankings with the search engine optimization available on YouTube, which is the second-largest search engine, behind only Google.”

Earlier in the fall, both and got facelifts and upgraded capabilities. The Expo Web site includes a new social networking community that attendees can join to help set meetings, interact with attendees, exhibitors and sponsors, blog, create groups, and get immediate Expo scheduling information and changes and more.

Kristina Kronenberg, Response’s group marketing director who spearheaded the revamp of both the magazine and Expo sites, says, “We’re focusing on building the Response online community so that our audience is integrated within our brand and the direct response community.”

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