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Direct Response Marketing

Field Reports

1 Oct, 2009 By: Thomas Haire, Jacqueline Renfrow Response


Nearly 800 Go Over the Moon at DRMA Marketer of the Year Event

i1LAS VEGAS — A full house of 550 people saw Allstar Marketing Group LLC, led by President Scott Boilen, win the Direct Response Marketing Alliance (DRMA) Marketer of the Year Award. Over the course of the three-hour event, held Sept. 14 at Las Vegas' Moon nightclub (located in the Palms Resort & Casino), nearly 800 direct response industry insiders joined the party, making it the largest Response/DRMA networking cocktail event to date.

"The excitement at the inaugural DRMA Marketer of the Year event was palpable from the moment we opened the doors," says John Yarrington, publisher of Response and co-founder of the DRMA. "It was a thrill to present the award to such a great company as Allstar, and also to honor the other great finalists — Product Partners and TELEBrands. All 10 nominees deserved the recognition they earned at this event."

i2Attendees enjoyed the evening's events, including the announcement of the Marketer of the Year winner, which was accompanied by a laser-light show and the opening of the 53rd -floor club's retractable roof. "What a great party," says Doug Garnett, CEO of Portland, Ore.-based Atomic Direct. "I loved the stadium-style roof rollback — only in Vegas!"

Sandra J. Cercone, president of JBT Media Management in Phoenix, also reveled in the event, which included a networking cocktail hour prior to the award announcement and an after-hours dance club following. "I am constantly finding myself entertained to see the creativity achieved by the Response team," she says. "I am even more curious to see what they will do next."

The reception was sponsored by REVShare, Litle & Co., IFS and Dial 800, and honored 10 nominees for the award, including the three finalists. Online voting garnered nearly 1,000 votes in the competition. The innovative nominees, in addition to the top three, included BJ Global, Cash4Gold, HAAN USA, J.G. Wentworth, Ontel Products Corp., Thane Direct and Tristar Products.

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About the Author: Thomas Haire

Thomas Haire

About the Author: Jacqueline Renfrow

Thomas Haire

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