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1 Sep, 2009 By: Thomas Haire, Jacqueline Renfrow Response


NewsCorner

i6> Robert Yallen is named CEO of the Inter/Media Group of Companies. He has served as president and COO for the past 10 years, and will now assume his new role helming the $450-million media organization, taking the baton from the late Sydney Yallen, founder of the company and Yallen's father, who passed away in February.

> Litle & Co. expands its sales/business development team. Thomas Murphy joins as its vice president of sales while Ryan Friel, Rob Lyons and Matt McDowell join as directors of business development.

i7> TargetSpot announces Eyal Goldwerger as its new CEO. The former CEO of XMPie Inc. brings more than a decade of entrepreneurial experience and will lead the company's award-winning online advertising platform.

> Beanstalk Media moves its headquarters to Santa Monica, Calif. The new office expands its original Bay Area facility and will be home to the company's sales and marketing, media management and operations divisions. It also announces the appointment of Ava Hesami as media director.

> Cannella Response Television adds four new staff to its company. Kyle Scott joins as media consultant, and Christine Kastenson as media assistant in the headquarters in Burlington, Wisc. Roxanne Coble and Tina Nazarian join as assistant media consultants in the company's Los Angeles office.

> Seattle-based Cesari Direct partners with Plus One, which transformed the traditional call center into a professional sales center through its business model and will devote all of its resources toward converting callers into buyers for several Cesari Direct clients.

> DEI Worldwide announces Tyler Williamson as its vice president of strategy. The former Kraft marketing executive responsible for the "Breakfast from Heaven" promotion with Jet Blue will be helping spearhead strategic efforts for DEI's clients and also help garner new business.

> Last month, Lifetime Networks relocated its New York office. The women-oriented TV channel's new address is 111 8th Ave., 11th floor, New York, NY 10011. Its phone and fax numbers remain the same.

> AtLast Fulfillment, a leading provider of innovative outsourcing solutions for warehousing, fulfillment and customer care, ranks No. 89 in Inc. Magazine's top 500 list of America's fastest-growing private companies. Robinson Radio ranks No. 97 in Inc.'s 500 and No. 10 in the listing's advertising and marketing category.

i8> Hawthorne Direct receives three 2009 Hermes Creative Awards: a platinum award for "George Foreman's Lean Mean Fryer" infomercial and two gold awards for infomercials for Endurance Therapeutics' "AuraWave" and Heifer International's "Friends of Heifer: Passing on the Gift."

> David Knight joins Cash4Gold as its new senior vice president for international marketing and expansion. The former eBay and PepsiCo executive has been instrumental in helping Cash4Gold expand into the U.K.

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About the Author: Thomas Haire

Thomas Haire

About the Author: Jacqueline Renfrow

Thomas Haire

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