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Direct Response Marketing
December 2009 Response this Week

News

AOL Launches Beta Advertising.com Ad Desk
TV Ad Revenue Falls Nearly Across the Board in 2009
Online Retail Sales to Grow to $250 Billion by 2014
Internet Video on TV and Blu-ray Devices on the Rise
Judge Sets $5.75 Million Bond for Livemercial's Mathis
NRF Predicts 2.5-Percent Increase in Retail Sales
Google Calculating DR Ads
Jacqueline's Journal 4-28-10
Jacqueline's Journal 3-3-10
Revenue Declines in 2009 for Top 100 Media Cos
U.S. Advertising Expenditures Down 12.3 Percent
Supreme Court Reverses Political Ad Spending Rules
Social Media Drives Patient Participation
CBS Runs Most Super Bowl Ads Ever
Nielsen Study Shows 18-Percent Rise in DR Since 2007
Facebook Research Says Fan Pages Effective Marketing
FTC, Visa and Better Business Bureau Send out Consumer Warning
Yahoo! Pilots Ad Exchange Network
FedEx Launches Integrated Campaign Using DR
New Web Site for Pre-boomers Opens New Marketing Doors
CMT Uses Integrated Effort to Target Media Buyers
DRMA, Response Invite You to the Annual Monday Night Housewares Party – March 15
Facebook and Twitter Makes Consumers More Likely To Buy, Recommend
Ad Spending May Be Heading Towards Recovery
Jacqueline's Journal, 3-24-10
Marketers Shift Funds to Social Media in 2010
Ad Dollars for Television Revenue $3 Billion Less Than in 2006
FTC Investigates Ann Taylor
Targeted Marketing Based on Age
Comcast Launches Expanded Internet Video Platform
Marketers Plan to Focus on E-mail Personalization in 2010
The Power of Viral Marketing for Haiti, The Good and Bad
Yahoo! Closes Text Advertising Network
Jacqueline's Journal 4-14-10
Jacqueline's Journal 2-17-10
Coupon Craze Sees Rapid Growth of Online Coupon Use
Jacqueline's Journal, 1-6-10
Survey Reveals Value As Customers' First Priority
Jacqueline's Journal 1-27-10
Super Bowl Ads Drive Little Response to the Web
Internet More Important than TV Media
Del Taco Boosting Fan Base and Offers Through Facebook
Questex Completes Financial Restructuring
Superpages Offers Coupons to Small Businesses on Twitter
Cable Competing With Online TV Programming
Mathis Agrees to Pay Restitution as Judge Drops Warrant
Mobile DTV To Launch in Washington
IAB Releases Platform Status Reports
Jacqueline's Journal, 3-10-10
Ireland Tourism Launches Wide-Ranging U.S. Direct Campaign
Fewer Dollars But a Bigger Slice of the Pie Spent on Hispanic Market
Study Shows Loyalty Programs Need to Engage Customers More
Online Video a Replacement for DVR
Another Ruling Handed Down in Trudeau Case
Yahoo! Makes Pact with Twitter
AsSeenonResponseTV.com Headlines Group of New Response Sites
Multicultural Ad Spending Down in 2009
Shiseido Co. Acquires Bare Escentuals
Marketers Look Positively Toward TV Upfront
Marketers Grow Use of Direct and Digital
2010 TV Upfronts Look Promising for Networks
Direct Mail Down But May Not Be Out
With Ad Sales Slow, NBC Predicts a Loss on Winter Olympics
Jacqueline's Journal 3-31-10
Jacqueline's Journal 2-3-10
FTC Reviews Online Privacy Practices
E-Commerce Down But Search, Social and Display Up
New Ad Format to Improve Effectiveness of Online Video Ads
Hulu Adds Search and Analytics to Site
Pharma Companies Encourage New Rates for Web Marketing
BJ Global Wins $600K, Gets Injunction for Trademark Infringement
Radio in Line for First Quarterly Rebound in Three Years
Jacqueline's Journal 4-21-10
Jacqueline's Journal 2-24-10
Deloitte Study Shows Consumers Increased Television Viewing in 2009
Chevrolet to Increase Digital Initiatives in 2010
DRMA, Response Annual Chicago Networking Party Set for March 15
Gift Card Use Falters in 2009, Expected to Bounce Back in 2010
Study Shows Viewers More Tolerant of Online TV Ads
Sir Bob Geldof Set to Keynote Response Expo 2010
Columbia Sportswear Launches Mobile Commerce Site
Top Online Retailers Make Leaps in Popularity
Forrester Says Agencies Entering 'Adaptive Marketing Era'
Google Testing Click-to-Call Numbers in Mobile Search Ads
Confidence in TV Ads Drop and Industry Calls for Change in Fundamentals
Nancy Dubuc Becomes President of Lifetime
TV Ad Budgets to Flatten and Then Decline
CBS Launches Its Own Internet Ad Network
Jacqueline's Journal 3-17-10
Milk Produces Multi-Channel Campaign for Hispanics
New Evidence Admitted to LG Technologies Case
Twitter Debuts Promoted Tweets
Tree.com Launches New Strategic Initiative
Five-Day Postal Week Doable for DR
E-Commerce Gets a Holiday Boost
Americans Responding Positively to Online Advertising
Motorola Study Shows Importance of Mobile and Technology for Retail
Jacqueline's Journal 2-10-10
Marketers Urge Senate Not to Expand FTC Powers
Digital Coupons Surpass Newspaper Coupons 10 to 1
Jacqueline's Journal, 12-23-09
DMA Testifies in FTC Expansion
Jacqueline's Journal 1-20-10
Jacqueline's Journal 4-7-10
December 2009
Response This Week
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