Direct Response Marketing

But Wait, There's More: Response ... On The Road

1 Nov, 2008 By: Thomas Haire Response

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October was another busy month on the DR industry's social calendar. The annual Direct Marketing Association (DMA) event made its Las Vegas debut, and iMedia Communications hosted a very timely Financial Marketing Summit in New York. And, as usual, the networking opportunities didn't end there, as a series of big-time sporting events drew DR industry players from coast to coast.

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