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Direct Response Marketing

But Wait, There's More: Response ... On The Road

1 Oct, 2008 By: Thomas Haire Response

Once again, the Electronic Retailing Association's (ERA) annual convention offered the party-hearty crowd in the direct response business an opportunity to live it up at a series of events at some of the Strip's hottest locations. From Prive at Planet Hollywood to Pure at Caesars Palace and Tao at the Venetian, hands were shaken and cocktails stirred during an exhausting four-night stretch of company-sponsored events. Let's take a look at just a sample of all the action.

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