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Arthur Yoon


Article
Google’s ‘Free Trial’ Advertisement Not a Binding Offer   4 Jun, 2013
By: Arthur Yoon,Jeffrey Richter

When can an advertisement be considered a binding offer? The U.S. District Court of Northern...more >>

Article
Social Network Path Penalized $800K by FTC for Consumer Privacy Violations   16 Apr, 2013
By: Arthur Yoon,Jeffrey Richter

Path is the operator of a social networking service similar to Facebook that allows users through a...more >>

Article
What Advertisers Need to Know About App Privacy   5 Feb, 2013
By: Arthur Yoon,Jeffrey Richter

As consumers load up their smartphones and tablets with mobile applications (apps) that permit them...more >>

Article
Is Facebook Unfairly Marketing Minors?   4 Dec, 2012
By: Arthur Yoon,Jeffrey Richter

Advertisers who promote goods and services that appeal to children need to be aware that, although...more >>

Article
Can You Trademark a Single Color?   11 Oct, 2012
By: Arthur Yoon,Jeffrey Richter

A federal appellate court resolved a lawsuit (Christian Louboutin S.A. v. Yves Saint Laurent...more >>

Article
Internet Advertising Contracts: Beware of Deceptive Practices   14 Aug, 2012
By: Arthur Yoon,Jeffrey Richter

It is critical for an advertiser to carefully review the terms of an advertising contract with a...more >>

Article
Has a Competitor Posted a False Yelp Review? It May Violate Federal Law   5 Jun, 2012
By: Arthur Yoon,Jeffrey Richter

False business reviews posted by an unscrupulous competitor on customer recommendation websites,...more >>

News
Facebook Accused of Misappropriating Users' Identities for Web Ads   3 Apr, 2012
By: Arthur Yoon,Jeffrey Richter

Facebook users have filed a class action lawsuit – Angel Fraley v. Facebook Inc. – in the U.S....more >>

Article
No Harm, No Foul: Court Dismisses LinkedIn User's Claims of Wrongful Disclosures   7 Feb, 2012
By: Arthur Yoon,Jeffrey Richter

LinkedIn Corp. successfully argued for the dismissal of a class action lawsuit – Low v. LinkedIn...more >>

Article
FTC Stomps on Reebok: Beware of Overhyped Health-Related Advertising Claims   6 Dec, 2011
By: Arthur Yoon,Jeffrey Richter

The Federal Trade Commission (FTC) recently announced that athletic shoemaker Reebok International...more >>




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