Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Direct Response Marketing

Arthur Yoon


Article
Can You Trademark a Single Color?   11 Oct, 2012
By: Arthur Yoon,Jeffrey Richter

A federal appellate court resolved a lawsuit (Christian Louboutin S.A. v. Yves Saint Laurent...more >>

Article
Internet Advertising Contracts: Beware of Deceptive Practices   14 Aug, 2012
By: Arthur Yoon,Jeffrey Richter

It is critical for an advertiser to carefully review the terms of an advertising contract with a...more >>

Article
Has a Competitor Posted a False Yelp Review? It May Violate Federal Law   5 Jun, 2012
By: Arthur Yoon,Jeffrey Richter

False business reviews posted by an unscrupulous competitor on customer recommendation websites,...more >>

News
Facebook Accused of Misappropriating Users' Identities for Web Ads   3 Apr, 2012
By: Arthur Yoon,Jeffrey Richter

Facebook users have filed a class action lawsuit – Angel Fraley v. Facebook Inc. – in the U.S....more >>

Article
No Harm, No Foul: Court Dismisses LinkedIn User's Claims of Wrongful Disclosures   7 Feb, 2012
By: Arthur Yoon,Jeffrey Richter

LinkedIn Corp. successfully argued for the dismissal of a class action lawsuit – Low v. LinkedIn...more >>

Article
FTC Stomps on Reebok: Beware of Overhyped Health-Related Advertising Claims   6 Dec, 2011
By: Arthur Yoon,Jeffrey Richter

The Federal Trade Commission (FTC) recently announced that athletic shoemaker Reebok International...more >>

Article
FTC 'Buzz' Saws Google – Why Privacy Policy Compliance Matters   1 Aug, 2011
By: Arthur Yoon,Jeffrey Richter

What can happen when an advertiser fails to follow its own privacy policy with regard to the ways...more >>

Article
Is Groupon an Option?   9 May, 2011
By: Arthur Yoon,Jeffrey Richter

In this age of social media, advertisers may be considering whether "daily deal coupon" websites,...more >>

Article
Social Media: A Haven for Orchestrated Testimonials and Endorsements or Genuine Opinion?   27 Feb, 2011
By: Arthur Yoon,Jeffrey Richter

From Facebook to Twitter to Yelp, social media has become an integral part of many people's daily...more >>




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals