Arthur Yoon

Facebook users have filed a class action lawsuit – Angel Fraley v. Facebook Inc. – in the U.S. District Court of Northern California – alleging that the popular social media website unlawfully misappropriated its users' names, photographs, likenesses and identities for use in paid...more >>

LinkedIn Corp. successfully argued for the dismissal of a class action lawsuit – Low v. LinkedIn Corporation – filed in the U.S. District Court, Northern Division of California by plaintiff Kevin Low, who alleged that LinkedIn improperly permitted third-party advertisers to view personal...more >>

The Federal Trade Commission (FTC) recently announced that athletic shoemaker Reebok International Ltd. has agreed to settle charges that it deceptively advertised its "toning" shoes, which the company claimed would provide extra tone and strength to leg and buttock muscles. Reebok is required to...more >>

What can happen when an advertiser fails to follow its own privacy policy with regard to the ways it collects and uses customer information? Google Inc. found out the hard way when the Federal Trade Commission (FTC) filed suit against it, claiming false representations, deceptive practices and...more >>

In this age of social media, advertisers may be considering whether "daily deal coupon" websites, such as Groupon and LivingSocial, can work for their direct marketing businesses. Although Groupon may be an appealing advertising option, using the website may pose significant legal risk.

From Facebook to Twitter to Yelp, social media has become an integral part of many people's daily lives and relationships. In order to engage and foster relationships with social media participants, many advertisers are designing word-of-mouth marketing programs that include the orchestrated...more >>