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Arthur Yoon


Article
Food Package Labeling Lawsuits on the Rise   11 Oct, 2016
By: Arthur Yoon,Jeffrey Richter

General Mills is among several food companies to face an increasing number of consumer lawsuits...more >>

Article
Warning to Executives: You Can Lose Personal Immunity From Business Liabilities   13 Sep, 2016
By: Arthur Yoon,Jeffrey Richter

It is common knowledge among participants in the direct marketing industry that, in addition to the...more >>

Article
7-Eleven May Be Liable for Mislabeling Food Packages   9 Aug, 2016
By: Arthur Yoon,Jeffrey Richter

Scott Bishop (plaintiff), a consumer of 7-Eleven brand potato chips, initiated a class action...more >>

Article
Are Chipotle’s ‘GMO-Free’ Claims Deceptive?   10 May, 2016
By: Arthur Yoon,Jeffrey Richter

Chipotle Mexican Grill Inc. claims to be the first national restaurant company to disclose the...more >>

Article
MillerCoors Labeling of Blue Moon as ‘Craft Beer’ Not Deceptive   12 Jan, 2016
By: Arthur Yoon,Jeffrey Richter

What does the term “craft beer” mean to consumers? Plaintiff Evan Parent filed a class action...more >>

Article
Foot Locker E-Mail Anti-SPAM Case Dismissed   8 Sep, 2015
By: Arthur Yoon,Jeffrey Richter

California may have the nation’s most aggressive anti-SPAM law. California Business & Professions...more >>

Article
Statements at Industry Conferences Could Be Actionable   2 Jun, 2015
By: Arthur Yoon,Jeffrey Richter

In Underground Solutions Inc. (USI) v. Eugene Palermo, a federal district court considered whether...more >>

Article
Honest Tea’s Antioxidant Labeling Could Be Misbranding   3 Mar, 2015
By: Arthur Yoon,Jeffrey Richter

California’s consumer protection statutes generally prohibit false or misleading advertising in...more >>

Article
Personal Liability for Deceptive Advertising   4 Nov, 2014
By: Arthur Yoon,Jeffrey Richter

Individuals involved in deceptive or unfair advertising practices may be personally liable under...more >>

Article
Safe Harbor for Online Children’s Advertising   5 Aug, 2014
By: Arthur Yoon,Jeffrey Richter

While most advertisers know that the Federal Trade Commission (FTC) can protect children from...more >>



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