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Arthur Yoon


Article
Statements at Industry Conferences Could Be Actionable   2 Jun, 2015
By: Arthur Yoon,Jeffrey Richter

In Underground Solutions Inc. (USI) v. Eugene Palermo, a federal district court considered whether...more >>

Article
Honest Tea’s Antioxidant Labeling Could Be Misbranding   3 Mar, 2015
By: Arthur Yoon,Jeffrey Richter

California’s consumer protection statutes generally prohibit false or misleading advertising in...more >>

Article
Personal Liability for Deceptive Advertising   4 Nov, 2014
By: Arthur Yoon,Jeffrey Richter

Individuals involved in deceptive or unfair advertising practices may be personally liable under...more >>

Article
Safe Harbor for Online Children’s Advertising   5 Aug, 2014
By: Arthur Yoon,Jeffrey Richter

While most advertisers know that the Federal Trade Commission (FTC) can protect children from...more >>

Article
Deceptive Drug Marketing Claims Barred by California’s Safe Harbor Doctrine   3 Jun, 2014
By: Arthur Yoon,Jeffrey Richter

In the case of In re: Celexa and Lexapro Marketing and Sales Practice Litigation, the plaintiffs...more >>

Article
Toyota Not Liable for Prius Fuel Estimates   8 Apr, 2014
By: Arthur Yoon,Jeffrey Richter

If you have seen advertisements for hybrid vehicles, chances are that you have marveled at the...more >>

Article
Vicks’ Vitamin C Products Avert False Advertising Claims Judgment   4 Feb, 2014
By: Arthur Yoon,Jeffrey Richter

An advertiser that advertises consumer products on its website must be truthful and have evidence...more >>

Article
Trader Joe’s vs. Pirate Joe’s: Canadian Grocer Slips From Trademark Act   3 Dec, 2013
By: Arthur Yoon,Jeffrey Richter

Trademark infringement and false advertising claims under the Lanham Act, also commonly referred to...more >>

Article
Online Ad Campaign Held to be False Advertising   8 Oct, 2013
By: Arthur Yoon,Jeffrey Richter

General Steel Corp. filed a lawsuit in a U.S. District Court in Colorado against its competitor,...more >>

Article
Is Your ‘Natural’ Granola Bar Really Natural?   6 Aug, 2013
By: Arthur Yoon,Jeffrey Richter

In a class action lawsuit (Judith Janney v. General Mills) filed by purchasers of General Mills’...more >>




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