9th Annual Pan-Pacific Market Guide9 Apr, 2010 By: Doug McPherson Response
Australia’s population is pretty old — and getting older. DR marketers with the right recipe of maket, message and media just might be able to turn silver into gold.
But she adds that Australia can be a “very stringent” market in terms of broadcast clearance, importation regulations and general approvals for ingestibles and cosmetics, for example.
And Walker adds there are rules on the percent of international advertising content allowed in Australia. She says to consider a global communication strategy with a local adaptation.
Finally, it’s almost imperative to include URLs in spots. De Weaver says, “Consumers like to review product information online and certainly expect fulfillment to be quick, easy and professionally handled. Use it as a test market, but really understand where your markets spend their viewing time.”