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Direct Response Marketing

01-Jan-2010 Response Magazine

Features

At Their Fingertips: Putting Your Ads in Their Hands
Editorial Advisors Forum: Surviving the Great Recession
Winning in DR's Fittest Market
Jets Audible Into Direct Response

Departments

Support Services: The Right Numbers Add Up to Increased Profitability
Media Zone: Channeling Miss Cleo
But Wait, There's More!

Columns

Retail Outlet: In-Store Displays: Are They Worth the Expense?
Guest Opinion: Google Needs an Infomercial
Net Gains: 4 Steps for True Online Reputation Management
Legal Review: New Attackers Join the Fight Against Unauthorized Charges
Editor’s Note: Fraudulent Affiliate Marketers Earning FTC Scrutiny

Research and Analysis

The IMS Top DRTV National Cable Rankings
Research: SciMark Report
Research: Jordan Whitney's Progam Rankings
Long-Form Media Billings Slide 8 Percent in 3Q 2009

News

DRMA Marketer of the Year Spotlight: BJ Global Looks to Expand on Kymaro...
Field Reports

January 2010
Response Magazine January 2010 Issue

Response Magazine January 2010 Issue

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Current Issue

January 2012 Issue of Response Magazine

1 Jan, 2012

Digital Edition

Columns

Media Zone: Why Counterfeiting Hurts

Legal Review: CashCall Case Brings Call Monitoring Into the Spotlight

Editor’s Note: Adding Value and Accessibility Helps Our Readers, Advertisers

Departments

But Wait, There's More

Features

DRMA Spotlight: Community Matters

The Ride of a Lifetime

Getting a Jump on the New Year

Is it Hip to Be a 2-D Square?

DR Packs a Punch

News

DRMA News - January 2012

News: Field Reports — January 2012

Research and Analysis

Nielsen Top 50 DMA Local Cable Rankings

Long-Form Media Billings Dip 3.7% in 3Q 2011.

The IMS Categorical Cable Rankings

Jordan Whitney's Program Rankings

DR Market Research

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