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Response Issue

Jackie's Journal June 29, 2011

27 Jun, 2011 By: Jackie Jones

Atomic Direct earns two 2011 Telly Awards for its DRTV campaign for Kobalt Tools’ Multi-Drive Wrench.

Kidz Bop announces the launch of its second annual Kidz Star USA Talent Search, an online talent search for teens and kids 15 and younger, hosted on the website

The Direct Marketing Association (DMA) presents a free webinar on July 11 featuring Venable LLP partners Stu Ingis and Milo Cividanes about the Supreme Court’s recent decision to strike down a law prohibiting the use of prescription drug records for marketing. To register, visit

Vertical Response debuts its next-generation set of social sharing tools that provides deeper integration between E-mail marketing and social media.

C Spot Run Productions announces that it has written and produced a new spot for Magic Minerals, which will begin to air in July as a drive-to-retail strategy.

ConvergeDirect receives the most votes among the three finalists for the Direct Marketing Association’s (DMA) 2011 Early Stage Innovation Awards.

The Brandon Agency announces that the agency’s social media client roster has added seven new accounts in three states.

Flowers Communications Group appoints Ignacio H. Carrillo as vice president.

Grocery Shopping Network announces the launch of a new mobile apps program for Sunflower Farmers Market.

GfK MRI and comScore partner to create comScore-MRI Fusion, a new database that combines print readership with online activity and other types of media consumption.

ChoiceStream launches Crunch, a platform that gives brands a method to customize ad targeting.

Automated Media Services Inc. announces the launch of 3GTV Networks in nine Bloom grocery stores in the Washington, D.C., area. Corp. appoints George D. Stroesenreuther as chief financial officer.

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