|September 2013 Issue of Response Magazine.
FeaturesIt Was 30 Years Ago Today…
I.Predictus Takes the Gamble Out of Media
What’s In Store?
Response Magazine’s 18th Annual State of the Industry Report — The Unabridged Answers
DepartmentsBut Wait, There's More!
ColumnsMedia Zone: 4 Great Ways to Ramp Up Your Web Testing
Retail Outlet: Preparing for the 30 Minutes That Could Change Your Company
Guest Opinion: The Myth of the Media Shootout
WEB EXCLUSIVE: Climate Controlled Storage – A Cool Trend
Support Services: Closing the Gap in Analysis Leads to Greater Profitability
Legal Review: Think You Aren’t Your Online Affiliates’ Keeper? Think Again
Editor’s Note: All Polls Are Not Created Equal!
Research and AnalysisThe TMS Top 40 Most-Aired Long-Form DRTV Titles
Nielsen DMA Local Cable Rankings: Total DR Spots
The IMS Top DRTV National Cable and Satelite Rankings
The TMS Top 40 Most-Aired Long-Form DRTV Titles
1Q 2013 DR Radio Media Billings Fade by $2.1M
Jordan Whitney's Program Rankings
NewsField Reports - September 2013
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